Roku staffs up advertising business with new executives
Roku has hired a pair of new executives that will help build out the company’s digital advertising businesses.
Roku ($ROKU) is a developer of smart television operating systems and a manufacturer of streaming television devices. It also operates a free, ad-supported streaming service called the Roku Channel. The company is based in Northern California.
Roku has hired a pair of new executives that will help build out the company’s digital advertising businesses.
Roku has secured the exclusive distribution rights for Major League Baseball played early Sunday mornings.
Roku is in advanced talks with Major League Baseball about a package of Sunday morning and early afternoon games.
A new zone for the Summer Olympic Games and a partnership with The Trade Desk were among the reveals.
The company’s total revenue grew to $882 million, up 19 percent on a year-over basis; loss narrows to $50.8 million.
Roku says it has identified a second data breach that involves the theft of over 500,000 usernames and passwords belonging to its streaming customers.
New features for existing TVs were also unveiled, as was a newer generation Pro Remote control.
The mission of Harmony is to keep the connected TV space from being controlled by a single dominant player.
The channel will be available through a new portal called NBA Zone, which is rolling out to Roku devices this week.
Some Roku usernames and passwords were used by hackers following a cybersecurity incident at an unrelated company, Roku says.