Roku
Roku ($ROKU) is a developer of smart television operating systems and a manufacturer of streaming television devices. It also operates a free, ad-supported streaming service called the Roku Channel. The company is based in Northern California.
Roku passes 100 million active households worldwide
Roku’s scale and platform growth are driving higher engagement, strengthening its value for advertisers and content partners.
Hub: Consumers finding favor with AI-powered entertainment platforms
Consumers embrace AI-powered entertainment and smart home platforms that simplify tasks like finding content, according to a new Hub report.
DATA
Roku launches standalone Howdy mobile app
Roku has launched a dedicated mobile app for its low-cost streaming service Howdy, allowing anyone with a smartphone in the United States to stream commercial-free movies and TV shows for $3 per month.
Roku’s streamer Howdy lands on Prime Video Channels
Roku has inked a distribution agreement with Amazon to offer its Howdy streaming service through Prime Video Channels, the companies announced on Tuesday.
Roku partners with Google on identity, measurement capabilities for advertisers
Roku is partnering with Google as a launch partner for its Confidential Publisher Match identity solution in Display & Video 360.
Hub: Sports fans still frustrated by broadcast, streaming TV deals
Fragmented media rights deals force viewers to navigate multiple apps and subscriptions to follow a single sport or team.
The Roku Channels adds Apple TV to streaming marketplace
The integration includes Apple’s live sports slate, timed with the new Formula 1 season, which streams exclusively on Apple TV in the U.S.
Roku hires executive from Snap to lead global media revenue unit
Roku has hired former Snap executive Patrick Harris to lead global media revenue initiatives at the streaming company.
EXECUTIVE MOVES
Roku exploring other retail partnerships after Walmart buys Vizio, CEO says
Roku is expanding retail ties with Best Buy and Target as Walmart shifts some smart TVs to Vizio’s OS, reducing Roku’s role in holiday doorbusters.
ONLY ON THE DESK
Roku swings to profit in Q4, revenue jumps to $1.4 billion
Roku swung to profitability during the fourth quarter (Q4) of 2025, capping what executives described as a year of “excellent results."
EARNINGS REPORT
NBC, Roku launch Winter Olympic Games portal
The experience adds reminders, mobile alerts and personalized viewing, building on engagement from the Paris 2024 Olympics hub.
Parks Associates: Smart TVs are primary streaming devices in homes
Smart television sets are the primary way most Americans are watching streaming video content at home, according to new consumer data released by Parks Associates.
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