Walmart completes acquisition of smart TV maker Vizio
Walmart has finalized its acquisition of smart TV maker Vizio, a move that will give it a boost in the connected TV advertising and retail media spaces.
Vizio ($VZIO) is a consumer electronics company headquartered in Irvine, California. The company offers a low-cost line of premium television sets and sound bars. Vizio is also the developer behind Platform Plus, a smart TV operating system that includes the streaming platform SmartCast and the free, ad-supported television service WatchFree Plus.
Walmart has finalized its acquisition of smart TV maker Vizio, a move that will give it a boost in the connected TV advertising and retail media spaces.
Gross profit jumped 13 percent, buoyed by an uptick in new customers and advertising.
Sinclair’s streaming news service NewsOn is now available to users of Vizio’s smart television sets
Paramount Plus and Vizio are teaming up on a new pop-up channel through the FAST platform WatchFree Plus.
Vizio CEO William Wang started the company in 2002, which quickly became a household name associated with feature-filled, low-cost smart TVs.
Vizio is bringing its WatchFree service to phones and tablets of the first time, allowing non-Vizio customers to stream more than 300 free channels without a Vizio TV.
Smart TV maker Vizio has unveiled a new menu that collates live sports programming across channels and services.
The company, which is being acquired by Walmart, saw higher platform revenue compared to hardware sales income.
Platform revenue grew 28 percent after the company added 400,000 streaming users during the first three months of the year.
Roku will continue selling its products at Walmart stores despite the retailer’s plans to acquire Vizio, the company’s CFO said.