Vizio
Vizio ($VZIO) is a consumer electronics company headquartered in Irvine, California. The company offers a low-cost line of premium television sets and sound bars. Vizio is also the developer behind Platform Plus, a smart TV operating system that includes the streaming platform SmartCast and the free, ad-supported television service WatchFree Plus.
Walmart’s NewFront Vision: Content-to-Commerce
Vizio is central to Walmart’s vision of transforming from a retail media network into a full “content-to-commerce” ecosystem, able to finally compete head-to-head with Amazon.
By:
Michael Goodman, Parks Associates
GUEST COLUMN
Roku exploring other retail partnerships after Walmart buys Vizio, CEO says
Roku is expanding retail ties with Best Buy and Target as Walmart shifts some smart TVs to Vizio’s OS, reducing Roku’s role in holiday doorbusters.
ONLY ON THE DESK
Walmart begins selling Onn TV powered by Vizio operating system
Walmart is now selling an Onn-branded smart television that is powered by Vizio's operating system.
FIRST TO REPORT
DirecTV app lands on Vizio smart TVs
Streamers with Vizio smart TVs can now watch hundreds of free and premium channels from DirecTV via a native app on that platform, the company announced on Monday.
Bloomberg: Walmart to convert Vizio into private label brand
Walmart will convert Vizio into a private label brand and stop selling Vizio TVs at rival retailers by the end of the year, according to a report.
Hub: Samsung, LG remain dominant in U.S. homes
Newer TV models released by Roku and Amazon under their own brand name are growing in popularity, while Samsung and LG's share of home dipped in 2024.
Walmart to shift from Roku to Vizio SmartCast for Onn smart TVs
Retail giant Walmart will launch a new line-up of smart TVs under the in-house Onn brand that are powered by Vizio's SmartCast operating system later this year.
Walmart eliminating 1,500 tech, advertising jobs
More than 100 workers will be affected in California, where Walmart has a large technology hub.
Sling TV integrates broadcast channels on Vizio TVs
Sling TV now supports local broadcast TV stations from within its app when accessed on most Vizio-branded smart TVs.
Vizio integrates Local Now content streams into free service WatchFree Plus
Vizio's smart television sets are now able to provide local news feeds from more than 220 markets across the United States after integrating content streams from Allen Media Group's Local Now, the companies announced this month.
Walmart completes acquisition of smart TV maker Vizio
Walmart has finalized its acquisition of smart TV maker Vizio, a move that will give it a boost in the connected TV advertising and retail media spaces.
Vizio platform revenue climbs to $197 million during Q3
Gross profit jumped 13 percent, buoyed by an uptick in new customers and advertising.