“This makes the Chromecast with Google TV one of the only streaming devices with all the major video subscriptions,” Zepp said.
The Apple TV app offers access to TV shows and movies purchased through Apple’s iTunes Stores and connects users with a handful of third-party streaming services like Showtime, Cinemax, Epix, CBS All Access and others. The app is also the exclusive provider of Apple TV Plus, a streaming service launched by Apple last year.
Zepp said the Apple TV app will natively integrate with several Google TV features when it rolls out next year.
“With Google TV, you’ll be able to see Apple Originals in your personalized recommendations and search results, making it even easier to find your favorite shows and movies,” Zepp said. “And, you’ll be able to save them to your Watchlist to catch up on later.”
— Matthew Keys (@MatthewKeysLive) December 16, 2020
Last month, some Sony TVs powered by Android gained access to the Apple TV app through the Google Play Store, leading to speculation that the Apple TV app would eventually be offered on other Android TV-powered devices.
Launched earlier this year, the Chromecast with Google TV is a $50 Android TV-powered dongle that offers ultra-high definition (UHD/4K) streaming coupled with a Google Assistant-powered voice remote. When Apple TV rolls out to the device next year, it will become the first and only sub-$100 streaming TV device to support every major streaming application.
In addition to the Chromecast with Google TV, Zepp said the Apple TV app is expected to be offered to other Android TV-powered devices in the future.