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T-Mobile ends Sprint’s “Hulu on Us” promotion after acquisition

(Image: Hulu/Walt Disney Company/Handout, Graphic: The Desk)

T-Mobile will not continue a promotion with the Walt Disney Company’s adult-oriented streamer Hulu that saw Sprint customers earn a free subscription as part of their overall wireless service.

The affirmation comes as T-Mobile is in the final stages of integrating Sprint into its business after closing on a $31 billion deal to acquire the country’s fourth-largest wireless brand last year.

T-Mobile is expected to continue supporting Sprint and its customers for a little while longer, even as the company starts to sunset Sprint’s older-generation CDMA network in favor of T-Mobile’s 4G LTE and 5G wireless service.

Prior to the merger, some Sprint customers received a Hulu subscription for free as part of a perk called “Hulu on Us.” Those customers will continue to enjoy their free Hulu subscription as long as they maintain an eligible Sprint account, a T-Mobile representative confirmed this week.

The company is no longer activating new lines of service under the Sprint brands, which effectively means the “Hulu on Us” promotion has ended.

T-Mobile is giving Sprint customers with a compatible 4G LTE or 5G phone the option of exchanging their Sprint SIM card for a T-Mobile one, a move that effectively moves their account over from Sprint’s system to T-Mobile’s system.

That switch effectively changes a customer from Sprint to T-Mobile, which opens them up to other perks, including a $10 a month discount on YouTube and Philo’s streaming TV service and free access to Netflix on some plans. T-Mobile stopped offering its own streaming TV service called TVision last month.

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About the Author:

Matthew Keys

Matthew Keys is an award-winning journalist with more than 10 years of experience covering the business of television and radio broadcasting, streaming services and the overall media industry. In addition to his work as publisher of The Desk, Matthew contributes regularly to StreamTV Insider and KnowTechie, and has worked for several well-known news organizations, including Thomson Reuters, McNaughton Newspapers, Grasswire, Comstock's magazine, KTXL-TV and KGO-TV. Matthew is a member of IRE, a trade organization for investigative reporters and editors, and is based in Northern California.

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