T-Mobile completes unification with Sprint brand, company says

A mobile phone running on the T-Mobile wireless network. (Photo: The Desk)

T-Mobile says it has completed the unification of its brand with Sprint, the wireless company it acquired in April.

The unification of both companies — the combined service will use the T-Mobile name — means Sprint customers are now able to get help with their service and devices at T-Mobile stores, and former Sprint stores will soon bear the T-Mobile name and associated magenta interior color scheme.

“This is about giving customers even more access to our expanded retail footprint — one of the largest in the United States — and making it even easier and more-convenient for them to safely drop in, chat with a mobile expert, make upgrades, get the latest deals and reap the benefits from all that the new T-Mobile has to offer,” Michael Sievert, T-Mobile’s chief executive, wrote in a blog post.

In addition to the retail store changes, T-Mobile has quietly dropped Sprint’s website, redirecting customers to the same T-Mobile website that legacy T-Mobile customers access to pay bills, buy new phones and upgrade their service.

In the coming months, T-Mobile is expected to move Sprint customers onto its 4G LTE and 5G networks.

In addition to the Sprint brand, T-Mobile also operates the mobile virtual network operator (MVNO) service MetroPCS, now known as Metro by T-Mobile. The company sold Sprint’s prepaid MVNO brand Boost Mobile to Dish Network last month.