The Walt Disney Company and Warner Bros Discovery (WBD) are developing a new streaming bundle that will allow TV and film fans to access Disney Plus, Hulu and Max from a single subscription.
The bundle will include content from Disney and WBD-owned brands, including ABC, CNN, DC Comics, the Discovery Channel, Food Network, FX, HBO, HGTV, Pixar and Searchlight, the companies said in a joint announcement.
It was not clear if ESPN content or linear channels would be offered through the bundle, though the companies are working with Fox Corporation on a forthcoming streaming service that will include live ESPN programming.
“On the heels of the very successful launch of Hulu on Disney Plus, this new bundle with Max will offer subscribers even more choice and value,” Joe Earley, the President of Disney’s Direct-to-Consumer business, said in a statement on Wednesday. “This incredible new partnership puts subscribers first, giving them access to blockbuster films, originals, and three massive libraries featuring the very best brands and entertainment in streaming today.”
The bundle will unlock Max content within Hulu. Customers of Hulu can already purchase a subscription to Max from within the Hulu platform; the bundle will simply streamline the process and include access to Disney Plus for one price. $WBD $DIS https://t.co/ZyINUQO2XC
— Matthew Keys (@MatthewKeysLive) May 9, 2024
“This new offering [will deliver to] consumers the greatest collection of entertainment for the best value in streaming, and will help drive incremental subscribers and much stronger retention,” J. B. Perrette, the CEO and President of Global Streaming and Games at WBD, said in a statement. “This new offering delivers for consumers the greatest collection of entertainment for the best value in streaming, and will help drive incremental subscribers and much stronger retention.”
Disney and WBD did not reveal pricing for the new bundle, saying only that that detail will be released at a later date. The companies did affirm that the bundle will offer both ad-supported and ad-free versions.
Currently, the ad-supported bundle of Hulu and Disney Plus costs $10 per month, while the ad-free bundle costs $20 per month. The ad-supported version of WBD’s cornerstone streaming service Max costs $10 per month, while the ad-free version of Max costs between $16 and $20 per month, depending on features.
