Warner Bros Discovery (WBD) is bringing FanDuel’s online morning show “Up & Adams” to traditional cable TV.
Starting Monday evening, “Up & Adams” will air weekday evenings on Tru TV, starting at 5 p.m. Eastern Time, the company said in a statement. The show will also simulcast on Max through the B/R Live add-on, which is currently free to all Max subscribers, and stream on-demand after it airs on TV.
The show is hosted by Kay Adams, who contributes to NFL Network’s “Good Morning Football.” It offers a 60-minute coverage of all things football — from weekend recaps, previews of the action ahead and insights into the players, coaches and teams that bring it all together.
The addition of Up & Adams to Tru TV comes during a period of reinvention for the cable network, which is increasing its ancillary sports programming through the TNT Sports brand.
Currently, WBD holds the rights to games played by the National Basketball Association (this upcoming season is likely its last on TNT Sports), National Hockey League, National Women’s Soccer Team, Mountain West football, MotoGP and other sports and athletic competition franchises.
