Streaming music video platform Xite is launching its connected TV app on the Android TV operating system in several more countries.
This week, the Xite streaming music video app is available to download in the Google Play Store for Android TV users in the United Kingdom, Germany and Canada, the company announced. It follows the launch of the Xite app on Android TV in the Netherlands and the United States earlier this year.
“Our partnership with Android TV marks an important step in our ongoing expansion,” said Xite co-CEO Cees Honig in a statement. “Following our US launch earlier this year, this collaboration allows us to bring our premium content to even more viewers, enhancing their entertainment options and providing the ultimate music video experience directly in their living rooms!”
Xite offers music videos through curated playlists that are organized around genres, era and visual styles. Xite channels are available on free, ad-supported streaming television (FAST) platforms like Samsung TV Plus, Amazon Fire TV Channels, Amazon Freevee and Pluto TV in some countries.
The Xite TV app allows music fans to be in control by curating their own genre-based playlists, skipping over videos they don’t like and pausing in-progress music videos. In the U.S., the Xite app is available on platforms like Comcast’s Xfinity X1 and Xumo, Android TV (Google TV), Roku, Amazon Fire TV and Samsung smart TVs.
