Fox has concluded its 2025-26 Upfront negotiations, delivering strong performance across every major segment of its portfolio, according to a report published on Monday.

The report, from Adweek, said the broadcaster secured double-digit volume growth when compared to its 2024 Upfront season. This year, the commitments surpassed the $2 billion mark for the first time, the publication said, reflecting robust demand from marketers across key categories like consumer packaged goods (CPG), pharma and financial services.

“The Fox portfolio of industry-leading sports, news, and entertainment content delivered double-digit revenue growth in the Upfront for the second year in a row,” Jeff Collins, the President of Advertising at Fox, said in a statement. “Unprecedented audience growth across the Fox portfolio has driven better outcomes for our trusted client partners. We thank them for their continued commitment and remain dedicated to making every second of their investment with us count.”

Sports led the charge, but all verticals contributed meaningfully. The news division posted double-digit growth in both overall commitments and pricing, which one source described as “category-leading.” In addition to retaining existing blue-chip advertisers, Fox News attracted a new wave of high-value clients, driven by record audience performance.

Entertainment also saw increased sell-through rates alongside strong pricing, signaling healthy demand across scripted and unscripted programming. Most of Fox’s network entertainment shows are delivered through the Disney-owned streamer Hulu one day after they air on broadcast TV.

On the digital side, Fox’s ad-supported streaming service Tubi continued its upward trajectory. The platform posted more than 35 percent year-over-year volume growth, powered by a sharp increase in total viewing time and monthly active users. Tubi announced in late June that it had surpassed 100 million monthly active users for the first time.