OutKick, the Fox-owned digital sports platform, reported sharp gains in digital traffic and engagement during the second quarter of 2025, according to new data released by Comscore.
The platform averaged 6.2 million monthly unique visitors across desktop and mobile during Q2, marking a 26 percent increase over Q1. Total views for the quarter rose to 61 million, up 38 percent, while total minutes watched hit 57 million, a 37 percent jump quarter-over-quarter.
June capped off the quarter with particularly strong growth. OutKick recorded 6.7 million unique visitors, up 19 percent from May and 14 percent from the same month a year earlier. Multiplatform views reached 31 million, up 16 percent month over month and 35 percent year over year. Time spent with content totaled 29 million minutes, a 17 percent monthly increase and 40 percent jump over June 2024.
“June was a great month for OutKick and completes a tremendous Q2 2025,” said Gary Schreier, the Senior Vice President and Managing Editor of OutKick. “In this month alone, the platform garnered national attention around Simone Biles attempting to criticize OutKick’s Riley Gaines and was the only site to ask Brittney Griner about her comments from the bench. These moments highlight OutKick’s authentic and fearless approach, which drives growth every month and quarter.”
OutKick finished June ranked 15th among more than 350 sports media entities tracked by Comscore for total digital multiplatform unique visitors. The site outperformed larger and more established brands including The Athletic, NBC Sports Group Video, DraftKings, Complex Sports, and Dailymail – Sport.
The brand also saw sharp increases in social media engagement. Comscore Social reported over 1.7 million social actions across Facebook, X (formerly Twitter), and Instagram during June, a 33 percent lift compared to May. Total video views across Facebook, X, and YouTube surpassed 16.9 million, up 54 percent from the previous month.
OutKick’s growth comes as Fox Corporation continues to push into digital-first sports and news programming, with an emphasis on personality-driven commentary and multiplatform reach. The outlet’s ability to drive engagement through direct, often contrarian coverage appears to be fueling both its audience expansion and its visibility among top-tier sports publishers.
