Comcast is rebranding its loyalty program for Xfinity TV and Internet subscribers as “Xfinity Membership,” which will offer discounts, perks and prizes simply for being a customer.
The new Xfinity Membership experience replaces Xfinity Rewards, Comcast’s prior loyalty program, though many of the same benefits are carrying over.
While Xfinity Rewards was an opt-in experience that required a free enrollment, Comcast says all eligible Xfinity TV and Xfinity Internet subscribers are now automatically part of the Xfinity Membership benefit.
That benefit includes free access to Comcast’s streaming service Peacock for eligible TV and Internet subscribers, discounts on movie rentals through Xfinity’s platforms and the opportunity to win prizes and experiences through various sweepstakes.
Xfinity Membership also offers customers the opportunity to attend limited-engagement events, including a watch party for the upcoming Winter Olympic Games in the San Francisco Bay Area through a VIP lounge called Xfinity Club Cortina. Those tickets are available through the Xfinity Membership platform on a first-come, first-served basis.
Like Xfinity Rewards, Xfinity Membership will offer certain perks based on the longevity of a customer’s account or the number of services they purchase. The different tiers are:
- Silver (1 service or an account for less than 1 year)
- Gold (2 services, or an account with sustained services for up to 5 years)
- Platinum (3 services, or an account with sustained services for up to 10 years)
- Diamond (4 services, or an account with sustained services for longer than 10 years)
Around one-third of customers who were previously enrolled in the Xfinity Rewards program “will be automatically upgraded to a higher tier within the new Xfinity Membership experience,” the company said.
