Nexstar Media Group has launched a nation-wide news initiative that spotlights economic development and infrastructure investments across the country.
The initiative, called “Investing in America,” comes as the broadcaster awaits approval from the Trump administration for its proposed $6 billion acquisition of TEGNA and about two weeks after the company began issuing pink slips in the news and marketing departments of its largest local TV stations.
Officially, the Investing in America news campaign kicked off last week, though Nexstar only publicized the effort in a press release on Monday. The program will highlight communities driving growth through projects related to infrastructure modernization, workforce development, housing, education, small business expansion and emerging technologies, Nexstar said.
“As the nation’s largest local television station group, Nexstar has the unique ability to spotlight the stories of investing, innovation and economic growth happening in communities across the country,” said Andrew Alford, the President of Nexstar’s broadcast division. “‘Investing in America’ will bring viewers an in-depth look at the projects and leaders helping to shape a brighter future as the nation approaches its 250th birthday.”
The project launched with a five-part weekday series and will continue with weekly reports carried across Nexstar’s local broadcast, digital and social media platforms.
In addition, Nexstar plans to produce quarterly one-hour specials designed primarily for digital and streaming platforms. Those programs will feature development projects and interviews with business leaders, policymakers and community organizers involved in economic reinvestment efforts nationwide.
Nexstar said its local TV stations are expected to contribute more than 100 stories each month, on a wide range of economic and infrastructure-related topics rooted in their communities. Some of those reports will air nationall through Nexstar’s network of 200-plus owned or operated stations; a few are also expected to air on NewsNation, the company’s cable network.
