Measurement and intelligence firm Nielsen has hired a senior Netflix executive to serve as the company’s new editorial marketing lead.
Julie DeTraglia is joining Nielsen as its new Head of Content and Strategic Insights, the company confirmed to The Desk by e-mail on Monday. In that new role, DeTraglia will lead Nielsen’s editorial marketing content, including its social media platforms, insights articles, client communication, events, sales enablement tools and podcasts.
DeTraglia will help further Nielsen’s marketing that involves harnessing the company’s data, culture and technology to position it as a leading force in media measurement.
“Julie has a rare talent for transforming data into clear, actionable strategy. She doesn’t just look at where the market has been — she identifies the signals that tell us where it’s going next,” Sacha Weinberg, Nielsen’s Head of Global Marketing, said in a statement. “Her ability to synthesize deep historical insights with current market dynamics will be a game-changer for how we deliver value to our clients in a constantly evolving landscape.”
DeTraglia joins Nielsen from Netflix, where she served as the Vice President of Advertising Measurement. She also held executive and senior-level roles at other entertainment and media companies during her career, including Amazon, the Walt Disney Company and Comcast’s NBC Universal.
