Nielsen has appointed Roberto Ruiz as its new Head of Measurement Science, tasking the longtime media and analytics executive with advancing the company’s measurement capabilities and innovation strategy.
In the role, Ruiz will lead the strategy and rollout of new products, technologies and capabilities across Nielsen’s measurement science division. His mandate includes driving innovation across Nielsen’s core measurement solutions and enhancing offerings for clients navigating an increasingly fragmented media landscape.
Ruiz will report to Chief Information and Data Officer Russ Soper, the company said in a statement.
“Roberto has helped build and steer brands through exciting periods of transformation and growth in his career. His ability to see the measurement landscape through the eyes of our clients really impressed us,” Soper said on Monday. “We’re thrilled that Roberto has joined and look forward to partnering with him to drive transformation, momentum and new opportunities for our clients.”
Ruiz joins Nielsen with more than 25 years of experience spanning audience measurement, media strategy and data analytics. Most recently, he led an independent advisory practice, where he worked with media and marketing organizations on AI-driven transformation in measurement and audience intelligence.
“I couldn’t think of a better time to be joining Nielsen. The company has consistently shown how it’s elevating measurement science to new possibilities, from Big Data + Panel’s introduction to being the leader for measuring streaming, live sports and diverse audiences. I’m eager to work with this global team of passionate colleagues to imagine and drive new measurement science horizons for our clients,” Ruiz said.
Prior to his advisory work, Ruiz spent nearly two decades at Univision and later Televisa-Univision, where he served as Executive Vice President and Chief Research Officer. In that role, he oversaw research and analytics functions tied to revenue and audience insights, building a team focused on advancing measurement of diverse and multicultural audiences.
Ruiz is also a frequent speaker at major industry events, including CES, Cannes Lions, the Circana Summit and the ANA Masters of Marketing conference, underscoring his profile as a thought leader in measurement and analytics.
His appointment comes as Nielsen continues to invest in measurement innovation amid shifts toward streaming, cross-platform viewing and evolving advertiser demands.
