Key Points
- Stingray Business has partnered with BMO on a series of fan activations tied to the 2026 FIFA World Cup.
- Stingray is serving as BMO’s primary technology partner, overseeing software development, engineering, deployment and technical support.
- The campaign runs from June 11 through July 19 in Toronto and Vancouver.
Stingray Business has partnered with BMO to launch a series of large-scale fan experiences in Toronto and Vancouver during the 2026 FIFA World Cup, combining physical installations with interactive technology designed to engage soccer fans throughout the tournament.
The campaign, which runs from June 11 through July 19, transforms public spaces in both cities into branded fan destinations celebrating the global soccer event and Canada’s participation on the world stage.
Stingray Business is serving as BMO’s primary technology partner, overseeing the design, development and execution of the activations. Stingray’s responsibilities include custom software development, structural engineering, deployment and ongoing technical support, the companies affirmed on Monday.
One of the campaign’s most visible elements is a giant branded inflatable soccer ball installed atop BMO’s branch at First Canadian Place in downtown Toronto. The temporary structure measures 15 meters in diameter and serves as a landmark attraction in the city’s financial district.
According to Stingray, the installation incorporates redundant blower systems, programmable RGB lighting, remote monitoring capabilities and 36 support ballasts. The project also required structural reviews and municipal permitting before deployment.
The companies have also launched the BMO Goalie Challenge, an interactive soccer experience located at Harbourfront Community Square, also known as Canada Soccer House, in Toronto and at Canada House in Vancouver.
The activation allows fans to test their skills against a virtual goalkeeper using proprietary software developed by Stingray Business. The experience features a 3-meter by 2.5-meter LED display, motion-tracking sensors, cameras, branded structures and a physical goal net designed to create an immersive game environment.
“We are thrilled to partner with BMO to bring the electrifying energy of this global soccer event to Canadian fans in such a tangible, interactive way,” Renaud Lafrance, the Chief Revenue Officer of Stingray Business, said in a statement.
BMO Chief Marketing and Communications Officer Catherine Roche said the activations are intended to create shared experiences for soccer fans while celebrating a significant moment for the sport in Canada.
“Soccer has an incredible ability to bring people together, and BMO is proud to help create memorable moments that celebrate that shared passion with fans and celebrate the Canadian Men’s National team during a pivotal moment in the sport,” Roche said in a statement. “Through these immersive activations, we’re transforming everyday spaces into places where communities can connect, play and experience the excitement of the game in a uniquely Canadian way. Stingray Business has been an important partner in helping bring this vision to life with creativity, scale and impact.”
Stingray operates dozens of free streaming music and moodscape channels on consumer platforms, has its own business-to-business music and retail radio service and owns the audio platform TuneIn.
