Author:
Matthew Keys
Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.
DirecTV taps Deion Sanders for new national ad campaign
DirecTV mascots Frank and Bobby have returned in time for fall sports — and, this time, a new pigeon has joined their flock.
Nexstar appoints Scott Weaver as SVP, Government Relations
Nexstar Media Group has hired a long-time policy advisor to serve as its newest representative in Washington, D.C.
Sinclair expands podcast division with new sports shows
Sinclair is expanding its on-demand audio offerings by launching two new sports-focused podcasts, the company announced this week.
MyBundle reveals partnership with streaming hardware maker Roku
MyBundle has inked a partnership with Roku that allows more than 250 broadband ISP partners to offer a free streaming TV stick to its customers.
NBC pulls in nearly 21 million with Closing Ceremony of Olympic Games
Nearly 21 million people tuned in to some or all of the Closing Ceremony on Sunday, according to data released by NBC Sports.
DoorDash brings free Max with Ads to some DashPass members
DoorDash is offering free access to a major streaming service as an incentive for its DashPass membership service.
Paramount to shut down namesake TV studio as cost cuts continue
Paramount Global will shut down its namesake television production studio and move projects to CBS Studios, which will result in an unspecified number of job losses.
FCC fines Audacy over handling of cash contest
Federal broadcast regulators said Audacy did not carry out the contest as it advertised.
Road to #LA28: California Governor Newsom welcomes Olympic Flag to Los Angeles
Californians earned 22 medals at the 2024 Summer Olympic Games in Paris.
NBC sees 30.6 million daily viewers to Summer Olympic Games coverage
NBC Universal drew an average daily audience of 30.6 million viewers during the 2024 Summer Olympic Games in Paris.
Peacock subs stream 23.5 billion minutes of Summer Olympics coverage
The amount of total minutes streamed was 40 percent higher than all previous Summer and Winter Olympic Games available on Peacock.
Gray Media stations ink renewal for CW Network
More than three dozen Gray Media-owned stations will continue offering CW Network shows and sports for the next few years.