Advertising (Industry)
Parks Associates: Fox-Roku deal highlights value of TV operating systems
Roku is one of the most-used streaming platforms in America — and that prominence has invited some scrutiny over Fox's proposal to acquire the company for $22 billion.
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RTBF shifts ad monetization to server-guided insertion with Bitmovin, AIP
The deployment combines AIP’s AdBlendr platform with Bitmovin’s Player, allowing RTBF to monetize live and time-shifted streams without generating per-user manifests.
DIRECTV expands college football campaign with campus tour, championship giveaway
The sweepstakes coincides with the Super Bowl and will gift one lucky DIRECTV subscriber with a trip package valued at $30,000.
Supreme Court restores lower political ad rates for party committees
The Court said the Fourth Circuit likely lacked jurisdiction because the challengers sought judicial review before the full FCC acted on their appeal.
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Warner Bros Discovery launches shoppable streaming experience in Poland
When viewers pause a program in the TVN WBD Player app, they can see products detected in that scene, with listings powered by artificial intelligence.
Comcast Technology Solutions rolls out AI workflow tools for media companies
Comcast Technology Solutions (CTS) is introducing a new suite of AI-powered workflow applications for broadcasters, content owners, sports rights holders and operators as the company looks to turn artificial intelligence into practical production and content management tools. The applications build ... Read more
AdImpact: August brings $796.5 million in political ad spending to stations
The figure marks a 63 percent increase from July and 47 percent above August 2022 rates, according to the measurement firm.
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FTC, states sue Amazon over alleged ads price fixing
The complaint alleges Amazon secretly inflated advertising prices through undisclosed surcharges in its online search ad auctions; Amazon rejected the allegations, calling the FTC's case "misguided."
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The Trade Desk forges metadata pact with Nielsen’s Gracenote
Advertisers will be able to use Gracenote content IDs, metadata and standardized taxonomy within The Trade Desk.
Tracer supports Universal Ads data operations as Comcast ad platform scales
The effort created a centralized operational layer for campaign delivery, advertiser investment, forecasting and revenue operations.
FTC finalizes settlement with Cox Media over AI-based advertising product
CMG will pay $880,000 under the consent agreement; two marketing firms involved in the product, MindSift and 1010 Digital Works, will each pay $25,000.
AT&T sues Charter over “fiber-powered Internet” advertising claims
AT&T says Charter's use of coaxial cable to deliver its broadband into the homes of customers isn't comparable to its pure-fiber offering.
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