NBC Universal to continue selling ads for Versant
The partnership suggests Comcast’s cable networks split isn’t a clean cut, but a slow transition.
Advertising (Industry)
Future Today launches Marketplace, deepens partnership with TCL
Future Today announced a slate of new products and innovative partnerships during the company’s NewFronts presentation this week.
LG partners with BrightLine, unveils 3-D streaming ads
LG has unveiled a trove of new ad formats, including a unique opportunity that allows marketers to use 3-D technology to engage potential customers.
Google launches new AI-powered advertising products
Google has introduced new advertising solutions powered by artificial intelligence into its Display & Video 360 (DV360) campaign products.
Scripps promotes Ahmad Jackson to VP, Political Sales
The E. W. Scripps Company has promoted Ahmad Jackson to serve as its permanent Vice President of Political Sales and Pay-for-Performance.
Nielsen launches quarterly Ad Supported Gauge report
Nearly three-quarters of all time spent with television during the first three months of the year took place on ad-supported platforms across TV, according to Nielsen.
TVB CEO Steve Lanzano to retire later this year
TVB says its long-time chief executive Steve Lanzano will be retiring at the end of the year.
Finalists announced for 2025 StreamTV Awards
Products and executives from DirecTV, Xumo, Paramount, Charter’s Spectrum, LG, NBC Universal, Sinclair Broadcasting and Philo are among those named as finalists for this year’s StreamTV Awards, the company organizing the event Questex announced on Tuesday.
Baseball players go bald to promote DirecTV’s streaming TV platform
Several professional Major League Baseball players are sporting domes for DirecTV this season.
IAB: Sports helped draw more advertising to connected TV platforms
Some broadcasters are making certain sports programs available exclusively through their streaming platforms, while services like Netflix and Amazon are aggressively pursuing similar rights.
LG Ad Solutions donating unsold CTV inventory to non-profits
LG Ad Solutions is partnering with AdGood to offer non-profits an easier way to reach smart television users.
Nexxen announces AI-powered advertising tools through “NexAI” product suite
Nexxen has announced the launch of new AI-powered features through its “nexAI” product set.
Brightline introduces new AI engine for connected TV ads
Brightline has announced the launch of DynamicAI, a next-generation AI learning engine built to optimize the performance of engageable CTV ads in real time.
Viant-acquired Lockr adds five identity solutions
Lockr, by Viant, today announced a significant expansion of its audience integration management platform with the addition of several top-tier identity solutions.
Apple will modify iPhone 16 claims following ad board decision
Apple has agreed to modify certain ads and promos for its iPhones and other devices that have Apple Intelligence features.
Roku forges performant advertising pact with Adobe
Roku is teaming up with Adobe to deliver more-personalized and performant advertising opportunities.
Sinclair launches media-for-equity program
Small businesses and startups will get access to Sinclair’s local media advertising and marketing products in exchange for equity in their companies.
TiVo: Most use built-in TV apps to watch streaming video content
As consumers engage with built-in apps, they’re being exposed to more home screen ads — and they perceive those spots differently, depending on what’s being promoted.
Samba TV: Nike, AT&T among brands that dominated March Madness
Year-over viewership of the NCAA women’s college tournament declined without Caitlin Clark, both the men’s and women’s events still experience strong viewership.
Charter ad business Spectrum Reach partners with PubMatic
Charter’s ad business Spectrum Reach has formed a partnership with PubMatic that will help marketers across both services.
Effectv rebrands to Comcast Advertising, launches Media Solutions team
New executive appointments are part of the rebrand effort, and a new international business unit will be spearheaded out of London.
LG Ad Solutions integrates with Amazon Publisher Services
LG says its Ad Solutions product is now integrated with Amazon Publisher Services.
Viamedia acquires ad programmer LocalFactor
Viamedia, the country’s biggest independent representative firm for digital and linear advertisers, has acquired omnichannel advertising company LocalFactor.
NBC seeks $7 million in Super Bowl spot commitments
NBC Universal is hoping to score at least $7 million per 30-second commercial spot aired during Super Bowl LX.
Hub: Streamers split on whether NFL makes Netflix more attractive
Streamers are near-evenly divided over wither Netflix’s distribution of NFL games on Christmas made them more or less likely to subscribe or keep their memberships active.
Cineverse partners with ad tech firm The Trade Desk
Cineverse and The Trade Desk have forged a strategic partnership focused on global streaming ad opportunities.
Spectrum debuts Audience Reach Optimizer for advertisers
Charter has introduced a new tool called the Audience Reach Optimizer that is intended to help brands deliver more-effective campaigns to TV viewers.
Tubi: Streamers turned off by premium, ad-inclusive services
Most American consumers say ads are a fair trade-off for free streaming content, but they expect commercial-free experiences if they’re paying for a video service.
Roku annoys customers with power-on advertisements
Roku has annoyed some of its streamers by introducing power-on ads that automatically play when a customer first starts using their TV.
Sharp TVs powered by TiVo start selling in U.S.
A handful of electronics retailers in the United States have started selling a model of Sharp TV that is powered by the new TiVo streaming operating system
Report: Sonos abandons plan to build streaming TV player
Sonos has decided not to move forward with a project that involved a streaming TV device, according to a report published on Wednesday.
Gracenote: FAST channels exceed 1,600 with over 178,000 unique programs
The “2025 Gracenote FAST Report” says streamers have more free content options than ever before, which poses some discovery and advertising challenges.
Fox exec: Most content consumption on Tubi is VOD, not FAST
The majority of streamers who watch movies and shows on Tubi are doing so through its on-demand features rather than through linear content channels, a senior Fox executive said on Monday.
Roku hires Lauren Benedict to lead global ad sales
Roku has hired Lauren Benedict to oversee its global advertising sales, the company announced on Monday.
DirecTV to sponsor SXSW Film & TV Festival
DirecTV will serve as a presenting sponsor of the South by Southwest (SXSW) Film & TV Festival in Austin, Texas this summer.
Viamedia achieves milestone, repping more than 100 video programmers
Viamedia says it has become the first United States-based advertising sales firm to represent more than 100 video service providers.
Barb to start measuring YouTube viewership on TVs
The need for better viewership data comes as more streamers are watching YouTube content on the biggest screens in the home, the companies proffer.
Paramount TV business still biggest earner, but streaming gains ground in 2024
The company’s traditional TV business accounted for nearly 65 percent of Paramount’s overall revenue last year.
Kristen Schaal voices Squirrel in new DirecTV ad
DirecTV is pairing its famed pigeons Frank and Bobby with a hyper squirrel named Tammy, who wonders aloud how DirecTV is able to aggregate content recommendations from channels and apps through a single platform.
GumGum: Contextual ads valued over identity-based spots
A consumer survey found more TV viewers and streamers prefer and engage with contextual advertising at a higher level than identity-based spots and campaigns.