Advertising (Industry)
Marketing-focused tech executive among victims of Florida plane crash
Sources close to tech executive Adam Robnison, 44, confirmed he and his family were on board the doomed Leerjet private aircraft that crashed while it was en route to the Bahamas from Austin, Texas on Sunday.
Blockgraph, FreeWheel expand location-based TV ad targeting
The targeting capabilities are available through FreeWheel Buyer Cloud and Streaming Hub, including FreeWheel Marketplace.
Cumulus to bring targeted FM radio ads to Boston
Advertisers will be able to target listeners east of Route 128 while the station's regular programming continues elsewhere in the Boston market.
FIRST ON THE DESK
Broadcast execs: Industry must modernize advertising sales
Broadcasters should franchise best practices from streaming and create bundled opportunities across their platforms, rather than allowing "Big Tech" enterprises to eat their lunch, the executives said.
SiriusXM Q3 profit rises as subscriber losses stabilize
The satellite radio company added 5,000 self-pay subscribers during the quarter, compared to a loss of 40,000 subscribers one year earlier.
EARNINGS REPORT
Premion: Political ad buyers warm to streaming’s targeted features
A Premion survey found 32 percent of advertising decision-makers plan to spend money on political campaigns over the next six to 12 months.
DATA
Madhive partners with AdImpact for local TV ad spend data
AdImpact's data will be integrated into Madhive's Maverick AI platform, allowing broadcasters and agencies to examine ad spending by company, brand, TV station, network and streaming application.
Locality names Saul Stetson to SVP, Head of Product role
Stetson will be in charge of product strategy and development across the company's broadcast television and streaming advertising businesses.
EXECUTIVE MOVES
Comscore takes shot at Nielsen with new monthly Gauge-style report
The first report, for the August measurement period, puts broadcast and cable TV ahead of streaming in a key metric.
DATA
Xperi expands radio audience measurement to 550 markets across U.S.
The DTS AutoStage platform measures more than 48 million hours of in-vehicle AM/FM radio listening each month.
FIRST ON THE DESK
Stingray inks deal with Samsung’s Harman to bring streaming app into marketplace
Streaming media company Stingray has expanded the distribution of its Stingray Music+ audio application through Harman's Ready Link Marketplace.
Media Rating Council revokes Nielsen Audio PPM accreditation in several markets
Nielsen says it is working with the MRC to address concerns and improve its measurement services.