Advertising (Industry)
Viant to acquire TVision Insights for $40 million
The combined platform will offer advertisers a unified view of campaign performance across linear and streaming TV, free from platform self-attribution bias.
FIRST ON THE DESK
Ampere: Streaming movies have fewer ads than episodic TV series
TV shows have a higher ad load per minute of content viewed compared to moves across popular streaming apps and services, according to Ampere Analysis.
DATA
Nielsen appoints Roberto Ruiz as Head of Measurement Sciences
Roberto Ruiz has been named the new Head of Measurement Sciences at Nielsen, the company said in a statement on Monday.
EXECUTIVE MOVES
Bango: Higher streaming prices driving consumers to bundles
Consumers are shifting from direct streaming subscriptions to bundled services offered by telecom and other providers, according to Bango.
FIRST ON THE DESK
Locality acquires media planning software developer Deben
The deal adds planning and optimization tools for better audience targeting across broadcast and streaming, Locality said.
Televisa-Univision renews measurement deal with Nielsen
Televisa-Univision has renewed its measurement partnership with Nielsen under a new multi-year agreement that expands audience measurement and data services across its portfolio of broadcast, cable, streaming and radio properties.
Bitmovin adds support for SGAI to enhance ad-supported streaming products
Bitmovin on Tuesday announced it has added support for Server-Guided Ad Insertion (SGAI) across its playback products, a move aimed at improving ad delivery and monetization for streaming video providers.
Walmart’s NewFront Vision: Content-to-Commerce
Vizio is central to Walmart’s vision of transforming from a retail media network into a full “content-to-commerce” ecosystem, able to finally compete head-to-head with Amazon.
By:
Michael Goodman, Parks Associates
GUEST COLUMN
Ampere: Global streaming revenue surpasses $157 billion in 2025
Growth is increasingly driven by price increases and ad-supported tiers as subscriber gains slow in mature markets.
DATA
WARC: Geopolitical instability could cause ad spending pullback in 2026
WARC forecasts global ad spending will rise 10.4 percent to $1.32 trillion, but warns geopolitical risks could disrupt growth.
DoubleVerify partners with Spectrum Reach to improve streaming TV campaign performance
Spectrum Reach will provide show-level data, giving advertisers insight into the specific programs their ads run alongside.
Hearst promotes Christopher Martinez to VP, Advanced Advertising
Hearst Television has promoted Christopher Martinez to the newly created role of Vice President, Advanced Advertising.
EXECUTIVE MOVES