Advertising (Industry)
EDO expands outcomes measurement into gaming through Roblox partnership
Brands advertising on Roblox can now measure campaigns using the same benchmarks EDO applies to linear and streaming TV.
Philo becomes the latest to roll out Pause Ads
Philo has launched pause ads across its ad-supported streaming service, giving advertisers access to a growing connected TV format that appears when viewers pause content.
Gray Media rolls out Political 360 digital advertising solution ahead of midterm election
Political 360 is designed to help campaigns, advocacy groups and issue organizations target voters more precisely across digital platforms.
Sinclair to launch connected TV ad formats through IRCODE partnership
The companies will launch IRCODE-powered interactive TV experiences in Sinclair's Salt Lake City and Austin markets beginning in July.
FIRST ON THE DESK
Roku forges social advertising partnership with Smartly
The integration connects Smartly directly with Roku Ads Manager through the Roku Ads API, and is available to advertisers today.
Fox Television Stations promotes Matt McLaughlin to SVP, Ad Sales
McLaughlin will oversee all sales operations for more than two dozen Fox owned-and-operated TV stations, the broadcaster said on Tuesday.
EXECUTIVE MOVES
Comscore: Consumers increasingly turn to AI when making purchases
Shoppers are using AI assistants like ChatGPT, Gemini and Copilot to get direct recommendations instead of browsing multiple websites.
FIRST ON THE DESK
Will The Roku Channel and Tubi merge into one app? Not yet, says Murdoch
Less clear is how Fox will continue to nurture two standalone apps over the long term, or how licensing and distribution agreements will be negotiated moving forward.
Report: Marketers feel AI scrutiny leaves something to be desired
Measurement and operational fragmentation remain major challenges, with 63 percent unable to measure cross-channel performance effectively, according to the report.
Omnicom: Home screen ads increase connected TV campaign performance
A mixture of traditional video spots with home screen advertising can boost recall and purchase intent, according to Omnicom and Roku's latest study.
DATA
Gray Media forges advertising pact with Madhive
The agreement announced this week gives Gray Media access to Madhive's advertising platform and artificial intelligence (AI) tools.
TV operating systems emerge as next front in connected TV battleground
Smart TV operating systems from companies like Samsung, LG Electronics and Roku are becoming central hubs for advertising and data, while emergent platforms from V and TiVo are focusing on underserved international markets.