Advertising (Industry)
Survey: Live streaming now rivals sports as a multi-genre habit
Connected TV viewing is largely a shared, co-viewing experience, with viewers open to more ads during live content, according to a new survey by Magnite.
DATA
WARC: Retail media ad market to top $200 billion as growth slows
The market is expected to reach $200.4 billion in 2026 and $223.4 billion in 2027; growth is slowing, with retail media expected to rise 11.5 percent in 2027 and 9.8 percent when Amazon is excluded.
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Audacy adds MeidasTouch podcast as political ad season accelerates
Audacy will handle distribution and ad sales for MediasTouch Network shows; its programs will continue to be available across podcast platforms and YouTube.
VAB: Ads run during TV news influence purchasing decisions
Consumers show strong purchase intent when they are exposed to ad spots aired during local and national TV news programming, according to new VAB survey data.
DATA
Nielsen to formalize audience measurement with wearable tech
The updates include changes to co-viewing measurement, universe estimates, household demographic assignment, weighting, Hispanic methodology, ACR tuning and householding for one ACR provider.
IAB updates AI disclosure guidance as regulators tighten rules
The framework calls for disclosure when AI materially affects authenticity, identity or representation, and follows local laws passed by officials in places like California and New York.
ARTIFICIAL INTELLIGENCE
VAB: Creator partnerships can lift brand outcomes on TV, streaming
Creator following is strongest among younger viewers, with 84 percent of respondents ages 16 to 24 and 83 percent ages 25 to 34 following creators.
DATA
DIRECTV launches new ad spots with Saquon Barkley, Adamari López
The new spots promote DIRECTV as an all-in-one service for live TV channels, streaming subscriptions, sports highlights and real-time scores.
Comscore to lay off workers under business realignment plan
The company plans to expand use of offshore resources for repeatable operations and reduce legacy business costs.
Gracenote to help improve search, ad opportunities across Tubi, Fox One
Tubi Media Group will use Gracenote’s tools to improve search, discovery and recommendations across its streaming properties.
YouTube raises payment threshold for independent content creators
The new requirements mark a significant increase from current thresholds, and could deprive independent creators of incentives to continue offering their videos there.
Ampere: Ad tiers now dominate North American streaming revenue
North America accounts for nearly 60 percent of global ad-supported subscription streaming revenue, according to data from Ampere.
DATA