Advertising (Industry)
Hub: TV ad acceptance reaches five-year high as streaming costs rise
Fewer viewers are willing to pay extra to avoid ads, while only one in ten now say they cannot tolerate advertising, the study found.
DATA
WPP Media launches initiative to develop AI standards for TV and video advertising
WPP is working with major media companies on the initiative, including Comcast Advertising, Disney, Fox, NBCUniversal, Netflix and Paramount.
Samba acquires Bestever AI to accelerate autonomous advertising tools
The acquisition adds Bestever’s generative AI capabilities for campaign planning, creative development and competitive analysis.
Channel 4 expands Google partnership with new audience-targeting marketplace
The broadcaster described the launch as part of a broader strategy to make its inventory easier to buy through programmatic channels.
EDO expands outcomes measurement into gaming through Roblox partnership
Brands advertising on Roblox can now measure campaigns using the same benchmarks EDO applies to linear and streaming TV.
Philo becomes the latest to roll out Pause Ads
Philo has launched pause ads across its ad-supported streaming service, giving advertisers access to a growing connected TV format that appears when viewers pause content.
Gray Media rolls out Political 360 digital advertising solution ahead of midterm election
Political 360 is designed to help campaigns, advocacy groups and issue organizations target voters more precisely across digital platforms.
Sinclair to launch connected TV ad formats through IRCODE partnership
The companies will launch IRCODE-powered interactive TV experiences in Sinclair's Salt Lake City and Austin markets beginning in July.
FIRST ON THE DESK
Roku forges social advertising partnership with Smartly
The integration connects Smartly directly with Roku Ads Manager through the Roku Ads API, and is available to advertisers today.
Fox Television Stations promotes Matt McLaughlin to SVP, Ad Sales
McLaughlin will oversee all sales operations for more than two dozen Fox owned-and-operated TV stations, the broadcaster said on Tuesday.
EXECUTIVE MOVES
Comscore: Consumers increasingly turn to AI when making purchases
Shoppers are using AI assistants like ChatGPT, Gemini and Copilot to get direct recommendations instead of browsing multiple websites.
FIRST ON THE DESK
Will The Roku Channel and Tubi merge into one app? Not yet, says Murdoch
Less clear is how Fox will continue to nurture two standalone apps over the long term, or how licensing and distribution agreements will be negotiated moving forward.