Advertising (Industry)
Pixalate: Scripps News sees strong open programmatic ad buys on mobile in July
The data is based on an evaluation of more than 532,000 streaming TV shows across connected TV and mobile platforms during the month.
DATA
Scripps hires Jen Carfley from NBC to lead small business, direct ad sales growth
Carfley will lead Scripps’ enterprise-wide strategy for growth-focused advertisers across local, national, linear and connected television platforms.
EXECUTIVE MOVES
Political ad spending reaches $6.1 billion as 2026 midterm cycle accelerates
Broadcast television has captured the largest share so far, with $3.12 billion in spending, according to data from AdImpact.
DATA
Appeals court clears way for Cumulus-Nielsen lawsuit to resume
The mandate formally returns the case to a lower court, which issued an injunction against Nielsen earlier this summer.
Federal appeals court blocks FCC guidance on political ad rates
The case centered on the “lowest unit charge” requirement for broadcast campaign ads before elections.
FIRST ON THE DESK
Nielsen: Ad-supported TV viewing slips during Q2
Sports programming, including the NBA playoffs and early World Cup coverage, helped broadcast improve on a year-over basis, but ad-supported viewership was down based on seasonal trends.
DATA
Fawesome redesigns streaming TV app with new ad formats
Fawesome has launched a redesigned connected television experience that places greater emphasis on content discovery and gives advertisers new ways to reach viewers before they start watching a movie or show.
Ampere: Streaming platforms slow price increases as consumers vote with wallets
Across the three major streamers, average price increases fell from 24 percent of the prior subscription price in 2023-24 to 14 percent in 2025-26.
DATA
Survey: Live streaming now rivals sports as a multi-genre habit
Connected TV viewing is largely a shared, co-viewing experience, with viewers open to more ads during live content, according to a new survey by Magnite.
DATA
WARC: Retail media ad market to top $200 billion as growth slows
The market is expected to reach $200.4 billion in 2026 and $223.4 billion in 2027; growth is slowing, with retail media expected to rise 11.5 percent in 2027 and 9.8 percent when Amazon is excluded.
DATA
Audacy adds MeidasTouch podcast as political ad season accelerates
Audacy will handle distribution and ad sales for MediasTouch Network shows; its programs will continue to be available across podcast platforms and YouTube.
VAB: Ads run during TV news influence purchasing decisions
Consumers show strong purchase intent when they are exposed to ad spots aired during local and national TV news programming, according to new VAB survey data.
DATA