Advertising (Industry)
Report: Marketers feel AI scrutiny leaves something to be desired
Measurement and operational fragmentation remain major challenges, with 63 percent unable to measure cross-channel performance effectively, according to the report.
Omnicom: Home screen ads increase connected TV campaign performance
A mixture of traditional video spots with home screen advertising can boost recall and purchase intent, according to Omnicom and Roku's latest study.
DATA
Gray Media forges advertising pact with Madhive
The agreement announced this week gives Gray Media access to Madhive's advertising platform and artificial intelligence (AI) tools.
TV operating systems emerge as next front in connected TV battleground
Smart TV operating systems from companies like Samsung, LG Electronics and Roku are becoming central hubs for advertising and data, while emergent platforms from V and TiVo are focusing on underserved international markets.
Spectrum Reach integrates Anoki AI to further streaming ad transparency
The integration uses Anoki's ContextIQ to analyze live and on-demand content at the scene level, which improves transparency and brand stability, the companies said.
Radial Entertainment hires Brendon Thomas to Chief Revenue Officer role
Thomas will be responsible for executing revenue-generating strategies across distribution, licensing and advertising at Radial Entertainment
EXECUTIVE MOVES
Comcast Advertising incorporates purchase data from Affinity Solutions
The partnership will help marketers using Comcast Advertising's platforms evaluate whether ad campaigns lead to higher in-store or online transactions.
Rakuten TV: CTV advertisers looking beyond traditional pre-roll spots
Advertisers are prioritizing engagement metrics like attention and memorability, while 82 percent of viewers remain open to relevant, well-integrated ads, according to the report.
Disney will let streamers select which ad plays on Disney Plus
New formats like Gateway Go, Pause Ads and selectable ads are designed to integrate ads into viewing experiences without disrupting content playback.
Fox promotes Tom Fleming to EVP, Ad Sales role at local TV business
In the new position, the long-time Fox executive will lead all sales efforts tied to the company's local news operations.
EXECUTIVE MOVES
Telemundo says it will not air commercials during World Cup hydration breaks
Telemundo has committed itself to covering hydration breaks during the FIFA World Cup tournament rather than opting-in to new commercial sponsorship opportunities made available by FIFA.
FIFA World Cup 2026
Nielsen, Mediaocean expand partnership to support advanced audience measurement
The collaboration is designed to improve consistency across planning, activation and measurement as campaigns span increasingly fragmented media environments, Nielsen said.