Advertising (Industry)
Fox claims Tubi has 97 million monthly active users
Tubi, the free streaming platform owned by Fox Corporation, claimed on Monday that its service eclipsed 97 million global monthly active users in 2024.
Roku debuts analytics platform Roku Data Cloud
Roku has unveiled a proprietary data analytics platform that aims to give partners more-direct access to the company's CTV measurement tools.
Xumo to monetize Google TV Freeplay content streams
Xumo will sell ad inventory within Google TV Freeplay, allowing marketers to run campaigns alongside that platform and its own Xumo-branded products.
Parks Associates launches Strategic Consulting Unit
Parks Associates has launched a dedicated business that leverages more than four decades of data and insight to provide tailored strategies and results to their clients
WARC: Facebook ad revenue set to hit $100 billion in 2024
Facebook is on track to generate $100 billion in advertising revenue from its social media platform this year.
Roku, Comcast’s FreeWheel expand advertising partnership
Roku will begin offering access to inventory from The Roku Channel and other content within Comcast's ad platform FreeWheel.
MoffetNathanson: Good Q3 for ads, but rougher waters likely ahead
The ad industry saw gains during Q3, but turbulence could be ahead, largely predicated on the incoming Trump administration's policy positions.
TikTok partners with Nielsen on cross-media measurement
The partnership between Nielsen and TikTok aims to give advertisers a greater ability to measure and compare their campaigns.
Comcast’s FreeWheel launches Contextual Marketplace
KERV.ai and Proximic by Comscore are two providers that have joined the marketplace upon its debut.
WARC: Marketers optimistic about ad budgets in 2025
Most marketing professionals say they expect business to improve in 2025, though most said that will depend on economic conditions.
Comcast, Walmart team up on shoppable ads through Peacock
NBC Universal and Peacock are teaming up with Walmart on new shoppable ad experiences that will run during Thanksgiving sports and other holiday programming.
PubMatic partners with Xumo on programmatic advertising
PubMatic says its clients will have direct access to digital ad inventory through Xumo, Xumo Enterprise and Xumo Play.