Advertising (Industry)
Gracenote: Metadata helps boost effectiveness of contextual CTV ads
Ad buyers can leverage Gracenote's metadata to drive personalized ad campaigns that reach the right audience at the right time.
Fremantle, Merzigo renew ad-supported video on-demand partnership
Fremantle and Merzigo announced they have renewed their collaboration with a multi-year, multichannel agreement that sees an extension of the AVOD partnership and a new publishing arrangement.
Walmart eliminating 1,500 tech, advertising jobs
More than 100 workers will be affected in California, where Walmart has a large technology hub.
Madhive announces Fraud Free Guarantee for local ad buyers
The guarantee is meant to enhance confidence in the buying and outcomes process.
Bango: Subscription bundles help services achieve “forever” status
Most Americans have at least one "forever subscription" — a subscription-based product that they don't plan to cancel in the near future.
DATA
LinkedIn partners with Paramount, Innovid, Sprinklr on CTV ad opportunities
LinkedIn is building on its connected TV advertising opportunities through new partnerships with Paramount, Innovid, Sprinklr and Adobe.
Fubo, Magnite partner on programmatic pause ads
Fubo has partnered with Magnite to offer the first pause ads on connected TV (CTV) sold via a programmatic biddable environment.
Parks: Shoppable ads increasing in popularity among streamers
Most U.S. households are exposed to ads through streaming video platforms, and many streamers are buying things through interactive formats.
DATA
Social banter between brands gets people buying
The line between entertainment and advertising is increasingly blurred thanks to social media. People no longer just consume content, they experience it – laughing, sharing and commenting. And brands have caught on.
By:
Zoe Lee, Denitsa Dineva & Federico Mangio
IAB opens public comment period on new terms for advertisers
The organization hit the reset button on its General Terms, rebuilding the framework from the ground up to take into account new platforms and transactions.
Antenna: 11 million streamers pay extra for ad-free Prime Video
Commercial-free streaming is available through a separate add-on that costs $3 per month or $36 per year.
Analysts: Core broadcast TV revenue to trend downward through 2028
Newer distribution on pay TV platforms and the prospect of NextGen TV hold promise for a reversal of the trend.