Advertising (Industry)
Sharp TVs powered by TiVo start selling in U.S.
A handful of electronics retailers in the United States have started selling a model of Sharp TV that is powered by the new TiVo streaming operating system
Report: Sonos abandons plan to build streaming TV player
Sonos has decided not to move forward with a project that involved a streaming TV device, according to a report published on Wednesday.
Gracenote: FAST channels exceed 1,600 with over 178,000 unique programs
The "2025 Gracenote FAST Report" says streamers have more free content options than ever before, which poses some discovery and advertising challenges.
Fox exec: Most content consumption on Tubi is VOD, not FAST
The majority of streamers who watch movies and shows on Tubi are doing so through its on-demand features rather than through linear content channels, a senior Fox executive said on Monday.
Roku hires Lauren Benedict to lead global ad sales
Roku has hired Lauren Benedict to oversee its global advertising sales, the company announced on Monday.
DirecTV to sponsor SXSW Film & TV Festival
DirecTV will serve as a presenting sponsor of the South by Southwest (SXSW) Film & TV Festival in Austin, Texas this summer.
Viamedia achieves milestone, repping more than 100 video programmers
Viamedia says it has become the first United States-based advertising sales firm to represent more than 100 video service providers.
Barb to start measuring YouTube viewership on TVs
The need for better viewership data comes as more streamers are watching YouTube content on the biggest screens in the home, the companies proffer.
Paramount TV business still biggest earner, but streaming gains ground in 2024
The company's traditional TV business accounted for nearly 65 percent of Paramount's overall revenue last year.
Kristen Schaal voices Squirrel in new DirecTV ad
DirecTV is pairing its famed pigeons Frank and Bobby with a hyper squirrel named Tammy, who wonders aloud how DirecTV is able to aggregate content recommendations from channels and apps through a single platform.
GumGum: Contextual ads valued over identity-based spots
A consumer survey found more TV viewers and streamers prefer and engage with contextual advertising at a higher level than identity-based spots and campaigns.
Nexstar hires Samantha Osborne Reynolds to oversee political ad sales
Nexstar has appointed industry sales veteran Samantha Osborne Reynolds to oversee the company's newly-formed political advertising sales unit