Advertising (Industry)
AT&T violated self-regulating ad policies, group says
The wireless company's ad featuring Luke Wilson violates the NAD's self-regulating ad policies, the group says.
BIA analyst: Mixed revenue signals for broadcasters heading into 2026
Local TV faces numerous challenges from regulators, streaming competitors and shifting ad budgets heading into 2026, a BIA Advisory analyst said this week.
DATA
WFA: Global media inflation tapers, but costs continue to rise
Global media inflation rose to 4.3 percent in 2025, signaling a new normal of steady ad price growth, according to the WFA.
DATA
Nexxen integrates content recognition data into Yahoo DSP
Nexxen has entered into a data licensing agreement with Yahoo that will integrate its automatic content recognition (ACR) audience segments into the Yahoo DSP, the companies announced this week.
Gracenote: Drivers crave more smart features from car radios
The majority of drivers surveyed said they'd stop using their smartphone in the car if their in-car infotainment systems had "smarter" features.
DATA
Viamedia rebrands with emphasis on artificial intelligence
Viamedia has rebranded as Viamedia.ai, introducing a new artificial intelligence platform that combines traditional TV, connected TV and digital advertising into a single system.
Roku launches connected TV ad platform in Brazil
Roku has launched a new connected TV advertising marketplace in Brazil, marking the company's latest international expansion as it seeks to capitalize on that country’s booming streaming audience.
DIRECTV, Glance partner on artificial intelligence ad, data features
The features will include personalized marketing experiences and data-driven information like weather forecasts and sports scores.
Titan Ads forms strategic partnership with TiVo in Europe
Titan Operating Systems has entered into a strategic partnership with Xperi's TiVo that involves connected TV ad sales on devices in Europe, the companies announced on Tuesday.
Brad Seitter to become CEO and President of TVB in January
Brad Seitter will become its next President and Chief Executive Officer of TVB in January, succeeding Steve Lanzano.
Wall Street still bullish on broadcast TV industry, analyst says
Financial experts are still optimistic about the long-term health of the broadcast television industry, even as some of its key revenue streams are expected to taper off in the years ahead.
ANALYSIS
LG: Marketers call for balance in creative, data as budgets shift to CTV
Advertisers are steadily adopting connected TV as the starting point for their media strategies, but they are concerned about how AI will influence creative and data-driven decisions.
DATA