Advertising (Industry)
Comscore forges measurement partnership with TiVo
Comscore and TiVo have announced a strategic partnership that will combine TiVo’s advanced program metadata with Comscore’s cross-platform audience measurement tools.
Gracenote: Context-based targeting improves some CTV advertising goals
CTV advertisers are seeing lower returns on some campaigns because they use precision-based targeting rather than context-based targeting, Gracenote said.
TiVo: Consumers crave simplicity as streaming app usage, costs increase
Streamers are shelling out more money for the privilege of spending time with television apps and services, with bundled streaming services and local programming emerging as major drivers of engagement.
IAB: Tariffs convince brands to pull back on ad spending
IAB lowered its 2025 U.S. ad spend forecast based on concerns about tariffs and further economic headwinds.
Tenetic to integrate Comscore data into media intelligence systems
Tenetic and Comscore are partnering to integrate real-time consumer insights with accredited TV data, giving advertisers and sellers dynamic tools to optimize planning and inventory.
Horowitz: Football fans engaging across platforms during live games
Football fans are doing more than watching live games on television — they are interacting at an increasing rate across different platforms that reshape the traditional sports viewing experience.
MarketCast launches ad measurement platform Brand Effect Pro
MarketCast has launched a new advertising measurement platform called Brand Effect Pro, which helps brands gauge the effectiveness of their campaigns.
Nielsen adjusts Paramount viewership from July report
A small amount of viewership data related to Paramount Plus was excluded from the report, a spokesperson confirmed.
THE GAUGE
Viewpoint: Should Nielsen still have influence over the TV industry?
Anyone who has worked in television for more than a minute or so learns that there are three sets of numbers that you have to care about: Your paycheck, corporate earnings and ratings.
By:
Kirk Varner
Index Exchange, Gracenote partner on programmatic CTV integration
Index Exchange has become the first supply-side platform to integrate Gracenote’s contextual intelligence tools directly into its workflow, the companies announced Tuesday.
Traditional TV dominates streaming’s share of TV time in August
Broadcast television saw its largest increase in share of time spent with television during Nielsen's measurement period for August.
THE GAUGE
TiVo announces new measurement pact with HyphaMetrics
Xperi's connected television platform TiVo has announced a new partnership with HyphaMetrics aimed at advancing cross-platform media measurement.