Advertising (Industry)
Fox Sports sees $800 million in advertising from Super Bowl LIX
The company's decision to distribute a free feed of the NFL championship game on Tubi helped.
Veteran advertising executive David Kline to retire from Charter’s Spectrum Reach
David Kline will retire from Charter in May after spending nearly five decades in the TV industry; Jason Brown will be elevated to the role of EVP of Spectrum Reach at that time.
Stacey Lynn Schulman announces departure from Nexstar
Stacey Lynn Schulman has left Nexstar Media Group after serving as the broadcaster's platform marketing and intelligence executive for about a year.
Parks: Cord-cutters choosing more ad-supported streaming platforms
More than half of Americans have ditched cable and satellite or never paid for it in the first place, according to Parks Associates.
DATA
Forthcoming Sonos streaming video device likely an Android TV box
Sonos could release an Android TV streaming device that integrates The Trade Desk's technology and costs as much as $400.
YouTube reaches $10 billion in ad revenue during Q4
Alphabet says YouTube topped $10 billion in ad earnings, propelling Google's ad business to $61 billion in revenue.
Ampere: Streamers to surpass broadcasters in content spending
Streaming platforms will surpass TV broadcasters in terms of global content spending for the first time this year, according to a projection from Ampere Analysis.
Paramount Global ends standoff with Nielsen
Months after its prior contract expired, Paramount and Nielsen are working together once again.
Free streaming use rises in 2024, but users express confusion over choices
Entertainment and news channels prove popular with streamers; many lament the sheer number of options and platforms available.
Cox Media renews measurement agreement with Nielsen
Cox Media Group has renewed its partnership with Nielsen Media Research, the companies announced on Monday.
Bango draws over $53 million in revenue during 2024
The subscription and mobile payments company has formally announced three new executive promotions to help build on its prosperous business.
Sinclair revamps content brand, ad sales and marketing
Two new initiatives will carry the "AMP" branding, with one focused on ad sales and marketing, and the other on content development and distribution.