Advertising (Industry)
Social banter between brands gets people buying
The line between entertainment and advertising is increasingly blurred thanks to social media. People no longer just consume content, they experience it – laughing, sharing and commenting. And brands have caught on.
By:
Zoe Lee, Denitsa Dineva & Federico Mangio
IAB opens public comment period on new terms for advertisers
The organization hit the reset button on its General Terms, rebuilding the framework from the ground up to take into account new platforms and transactions.
Antenna: 11 million streamers pay extra for ad-free Prime Video
Commercial-free streaming is available through a separate add-on that costs $3 per month or $36 per year.
Analysts: Core broadcast TV revenue to trend downward through 2028
Newer distribution on pay TV platforms and the prospect of NextGen TV hold promise for a reversal of the trend.
Parks: Most streamers use ad-supported products
As more Americans use ad-supported streaming video services, marketers have numerous opportunities to engage with viewers through interactive formats.
DATA
Sinclair has strong message for advertisers: “Broadcast is back”
Sinclair's strategy of developing brand identities, licensing programs and distributing its multicast network portfolio has increased viewership — and it wants advertisers to jump on board.
Amazon: Prime Video ad-supported tier reaches 130 million U.S. streamers
Amazon says it is launching new ad formats to help marketers reach more than 130 million streamers in the U.S. who watch Prime Video content with commercials.
Roku disputes integrating “Pause Ads” across HDMI inputs
Roku this week disputed a number of news reports that claimed it was rolling out pause ads across the HDMI ports of its streaming TV devices.
Dr. Phil: Merit TV grows audience with appeal to heartland America
Merit TV grew its viewership to 30 million households by the end of Q1 with a focus on programming that appeals to America's heartland. Now, it wants to win over brands and advertisers, too.
NBC Universal to continue selling ads for Versant
The partnership suggests Comcast's cable networks split isn't a clean cut, but a slow transition.
Future Today launches Marketplace, deepens partnership with TCL
Future Today announced a slate of new products and innovative partnerships during the company's NewFronts presentation this week.
LG partners with BrightLine, unveils 3-D streaming ads
LG has unveiled a trove of new ad formats, including a unique opportunity that allows marketers to use 3-D technology to engage potential customers.