Advertising (Industry)
Mediaocean to buy Innovid for $500 million
Two major names in the connected television advertising space are joining forces.
Comscore gets patent for person-level viewership solution
Comscore has been awarded a patent for its Personifying Viewership Data solution, the company announced this week.
DirecTV to bring “pause ads” tech to FAST platform MyFree DirecTV
The feature, which activates when live or on-demand content is paused, earned DirecTV a Tech Emmy earlier this year.
MyBundle: Large households want big packages of streaming channels
Finding one service that offers all channels can be a challenge for some TV, news and sports fans, according to a report released this week.
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Tastemade promotes Niara Simon-Hollis to Head of Marketing
Simon-Hollis will oversee a comprehensive marketing strategy that will cover all aspects of the brand's businesses, Tastemade said.
Gray Media station in Las Vegas to air newscast with limited commercials
Fox affiliate KVVU will relaunch its 7 p.m. newscast with an exclusive sponsor that will allow it to air more in-depth news pieces.
Calm app wins Election Night advertising with total silence
Calm's 30-second TV spot that ran against Election Night programming was praised by viewers and strategists for its creativity and effectiveness.
CW Network partners with Shopsense AI on shoppable ads
A QR code presented during ACC games will allow fans to get game-day essentials and team merchandise.
YouTube earns nearly $9 billion in Q3 as ads business picks up
After several depressed quarters, YouTube's advertising business appears to be rebounding in a significant way.
Netflix hires Nicolle Pangis away from Ampersand, sees two other execs depart
Netflix this week said goodbye to two of its policy and communications executives while welcoming a new vice president for its advertising business.
Samsung TV Plus boasts 88 million monthly active users
Samsung's FAST service has seen an uptick in use that was fueled mainly by younger viewers who are most attracted to free, ad-supported content.
Cable TV, advertising groups sue FTC over “click-to-cancel” rule
The largest cable TV industry group and two others influenced by advertising companies are suing to block a new rule that requires companies to offer easier subscription cancellation tools.