Advertising (Industry)
IAB Europe publishes stricter CTV measurement framework
The framework establishes common definitions and reporting expectations across broadcasters, streaming services and digital-first video platforms.
Hallmark Media forges partnership with iSpot for cross-platform measurement
Hallmark Media has struck a partnership with iSpot to provide independent measurement of advertising campaigns across the company platforms.
Warner Bros integrates ad platform into Mediaocean’s Prisma Direct
The integration is intended to automate direct advertising transactions between agencies, brands and WBD.
Publishers push for new law banning bot-based AI scraping
The proposed law gives publishers greater control of how and when robots access their materials, and allows the FTC and others to bring litigation against bad actors.
Google pays some news publishers as AI-generated results dominate search
Nearly 100 publishers are participating in the trial, according to a report. The program comes as Google search results become more reliant on AI-generated responses.
Fuse Media leans into connected TV with brand refresh
Fuse Media has refreshed its brand identity as part of a broader restructure of its business around connected TV and related advertising initiatives.
Comscore: ChatGPT losing market share to Gemini, Claude
ChatGPT remains the category leader, but its share of total AI prompt volume fell this year as consumers sampled and integrated competing products.
ARTIFICIAL INTELLIGENCE
IAB releases measurement services contract framework for public comment
IAB says the framework is intended to reduce contractual fragmentation and streamline negotiations across the digital advertising ecosystem.
KPI: Political ad spending expected to hit $12 billion as midterm races heat up
Broadcast television remains the largest projected category at $4.88 billion for this year’s races, KPI said.
Sources: Disney won’t run ads in ad-free tiers, despite change to user agreements
A small tweak to a user agreement in some parts of the world had the Internet abuzz with rumors that Disney will start streaming ads in commercial-free tiers.
FACT CHECK
Disney Plus rolls out curated playlists globally
Disney is rolling out a new feature that allows subscribers of its flagship streaming service Disney Plus to find shows and movies through curated playlists.
Kevin Blanchette named SVP of Brand & Marketing at Fox Television Stations
Fox Television Stations has named Kevin Blanchette Senior Vice President of Brand & Marketing, overseeing brand strategy, creative and audience growth across various products.
EXECUTIVE MOVES