Advertising (Industry)
Ampere Analysis acquires PlumResearch, accepts investment from Goldenpeak
Goldenpeak’s investment in Ampere Analysis will fund expansion, including Ampere’s acquisition of PlumResearch.
Cox Media to pay $880,000 to settle FTC probe over AI-powered targeted ad tool
Cox Media has agreed to settle a Federal Trade Commission probe over its marketing of AI-powered tools used to monitor conversations and deliver targeted ads.
Omdia: Big Tech companies to dominate connected TV advertising market by 2030
CTV ad revenue revenue is on pace to nearly double over the next five years, with three tech companies expected to control half of the market by the end of the decade.
DATA
TransUnion, Google bring YouTube measurement to attribution platform
Marketers can compare YouTube performance against other channels within a unified attribution framework; U.S. Bank participated in an early pilot.
Family Entertainment Television signs measurement deal with Videoamp
Family Entertainment Television will use measurement from VideoAmp as an alternative currency ahead of its Upfront presentation.
Viamedia.ai adds H3 targeting layer to Geo-Graph platform
Viamedia.ai has upgraded its Geo-Graph advertising and marketing platform with Uber’s H3 spatial indexing system
Parks Associates: Tubi is most-used free streaming service in U.S. homes
Tubi, the Roku Channel and Pluto TV top Parks Associates' list of most-used free streaming apps in American broadband-connected homes.
DATA
Gracenote: CTV budgets would improve with stronger show-level data
More marketers would shift their budgets to connected TV from traditional channels if better show-level reporting signals were available, Gracenote says.
DATA
TV broadcasters partner with OpenAP to create new ad exposure standards
Several large broadcasters have partnered with OpenAP toward a new industry initiative aimed at creating standards for measuring ad exposure on TV.
DIRECTV Advertising launches new “Metaphor” campaign tied to Upfronts
The campaign includes digital out-of-home placements, experiential activations, digital video, trade publication ads and social media marketing
FIRST ON THE DESK
IAB: U.S. video ad buys expected to exceed $81 billion in 2026
Digital video is expected to account for more than 60 percent of total TV and video ad spending for the first time.
S&P: Local TV to earn $4 billion in political ad spending in 2026
Competitive races and early campaign spending are driving strong demand for local TV inventory in key battleground states.