Advertising (Industry)
EDO launches AI-powered campaign optimization platform for convergent TV advertising
EDO says up to 35 percent of ad impressions can be reallocated to better-performing inventory through optimization.
Nielsen expands Marketing Architects partnership to accelerate TV measurement data delivery
The integration combines Nielsen’s Media Data Engine with Marketing Architects’ Annika platform to improve campaign planning and analysis.
Samsung: Free streaming apps achieving similar reach as broadcast TV
Sports, reality programming and news are the three most-watched FAST content genres, with live programming driving engagement.
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MRC reaffirms accreditation for Nielsen’s Big Data + Panels currency
The MRC said it is satisfied Nielsen has addressed points made in a March marketplace update that expressed concern about some of the intelligence firm's methodologies.
Ampere Analysis acquires PlumResearch, accepts investment from Goldenpeak
Goldenpeak’s investment in Ampere Analysis will fund expansion, including Ampere’s acquisition of PlumResearch.
Cox Media to pay $880,000 to settle FTC probe over AI-powered targeted ad tool
Cox Media has agreed to settle a Federal Trade Commission probe over its marketing of AI-powered tools used to monitor conversations and deliver targeted ads.
Omdia: Big Tech companies to dominate connected TV advertising market by 2030
CTV ad revenue revenue is on pace to nearly double over the next five years, with three tech companies expected to control half of the market by the end of the decade.
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TransUnion, Google bring YouTube measurement to attribution platform
Marketers can compare YouTube performance against other channels within a unified attribution framework; U.S. Bank participated in an early pilot.
Family Entertainment Television signs measurement deal with Videoamp
Family Entertainment Television will use measurement from VideoAmp as an alternative currency ahead of its Upfront presentation.
Viamedia.ai adds H3 targeting layer to Geo-Graph platform
Viamedia.ai has upgraded its Geo-Graph advertising and marketing platform with Uber’s H3 spatial indexing system
Parks Associates: Tubi is most-used free streaming service in U.S. homes
Tubi, the Roku Channel and Pluto TV top Parks Associates' list of most-used free streaming apps in American broadband-connected homes.
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Gracenote: CTV budgets would improve with stronger show-level data
More marketers would shift their budgets to connected TV from traditional channels if better show-level reporting signals were available, Gracenote says.
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