Advertising (Industry)
Nielsen to formalize audience measurement with wearable tech
The updates include changes to co-viewing measurement, universe estimates, household demographic assignment, weighting, Hispanic methodology, ACR tuning and householding for one ACR provider.
IAB updates AI disclosure guidance as regulators tighten rules
The framework calls for disclosure when AI materially affects authenticity, identity or representation, and follows local laws passed by officials in places like California and New York.
ARTIFICIAL INTELLIGENCE
VAB: Creator partnerships can lift brand outcomes on TV, streaming
Creator following is strongest among younger viewers, with 84 percent of respondents ages 16 to 24 and 83 percent ages 25 to 34 following creators.
DATA
DIRECTV launches new ad spots with Saquon Barkley, Adamari López
The new spots promote DIRECTV as an all-in-one service for live TV channels, streaming subscriptions, sports highlights and real-time scores.
Comscore to lay off workers under business realignment plan
The company plans to expand use of offshore resources for repeatable operations and reduce legacy business costs.
Gracenote to help improve search, ad opportunities across Tubi, Fox One
Tubi Media Group will use Gracenote’s tools to improve search, discovery and recommendations across its streaming properties.
YouTube raises payment threshold for independent content creators
The new requirements mark a significant increase from current thresholds, and could deprive independent creators of incentives to continue offering their videos there.
Ampere: Ad tiers now dominate North American streaming revenue
North America accounts for nearly 60 percent of global ad-supported subscription streaming revenue, according to data from Ampere.
DATA
Nielsen to acquire DoubleVerify for $2.15 billion
DoubleVerify will become a privately held company under Nielsen but will continue to operate under its existing name and brand.
IAB Tech Lab updates AI advertising framework with AAMP 2.3
The update is designed to make AI agents more practical for use in real advertising operations, including planning, buying, selling and optimization.
SiriusXM plots turnaround through more sports, fewer discounts
SiriusXM is hoping sports fans will find its new plans attractive across programming and pricing; the company is easing off discounts to retain customers.
EARNINGS REPORT
MediaRadar expands partnership with VideoAmp, adds TV ratings data
The integration combines MediaRadar’s television advertising occurrence and spending data with VideoAmp’s national and local audience ratings.