Advertising (Industry)
The Trade Desk partners with VIDAA, Nexxen on CTV-focused Ventura Ecosystem
The Trade Desk has launched a new cross-collaboration initiative called Ventura Ecosystem, with V (formerly VIDAA) and Nexxen as its first participants.
Roku hires executive from Snap to lead global media revenue unit
Roku has hired former Snap executive Patrick Harris to lead global media revenue initiatives at the streaming company.
EXECUTIVE MOVES
WARC: Netflix set to earn $8 billion in ad revenue by 2030
Netflix is on track to capture nearly 10 percent of global connected TV (CTV) advertising spend by 2027 as its ads business accelerates from a nascent revenue stream into a central growth driver.
DATA
VIDAA takes on Nielsen, Comscore with V Index measurement solution
The tool will aggregate viewing data across apps and channels from more than 30 million activated VIDAA-powered smart TVs, starting in EMEA markets.
FIRST ON THE DESK
Apple to launch enhanced video podcasts experience within Podcasts app
Apple will soon allow fans of popular podcasts to switch between audio and video versions of the same show.
Cineverse acquires ad tech firm IndiCue
Cineverse acquired ad tech firm IndiCue for $40 million, integrating its monetization tools into the Matchpoint platform across FAST and AVOD services.
NAD says T-Mobile ad misled on free in-flight Wi-Fi claim
NAD said T-Mobile failed to show comparable evidence that Verizon subscribers incur the claimed costs and did not clearly explain airline limitations.
Tubi taps expanded measurement features from Nielsen
Nielsen data shows ad-supported streaming hit 45.6 percent of ad-supported TV in Q4 2025, with Tubi at 6.2 percent share.
Nielsen to pilot co-viewing measurement during Super Bowl LX
Nielsen is piloting a new co-viewing methodology to more accurately capture total viewership for programming, particularly live events.
IAB launches new initiative to refresh ad campaign measurements
IAB has unveiled Project Eidos, a multi-year effort to create shared, interoperable standards for cross-channel advertising measurement.
Cadent claims full directness across connected TV supply
The platform processes about 200 billion impressions daily and reaches over 125 million households.
Spectrum commits to U.S.-based workforce in Super Bowl ad
Charter will air a U.S.-focused TV spot during Super Bowl LX in nearly 60 markets where Spectrum provides service.