Advertising (Industry)
Hearst Television ad operations executive Marc Mekler to retire
Marc Mekler, a longtime Hearst Television advertising operations executive, will retire at the end of the year after more than four decades with the company.
EXECUTIVE MOVES
IBC pulls in 41,200 attendees, down from 2025
IBC saw lower attendance this year, a trend afflicting other broadcast-focused trade shows and conferences.
Study: TV execs expect regulation of AI-driven content discovery
As artificial intelligence reshapes the practice of TV content search and discovery, executives expect regulators to step in.
FIRST ON THE DESK
Pew: U.S. electorate grows more diverse ahead of 2026 midterms
Hispanic and Asian voters are driving much of the electorate’s recent growth heading into the 2026 election, according to Pew data.
DATA
ARF: Bedroom TV viewing create blind spot for measurement firms
Measurement systems that rely on information from a single TV manufacturer might miss viewing opportunities taking place on other platforms, ARF said.
IAB raises 2026 U.S. ad growth forecast to 12.3 percent
The figure is an increase from the 9.5 percent growth that IAB first projected in January; the bump was attributed to stronger spending against certain events like the Winter Olympics and FIFA World Cup tournament.
DATA
Parks Associates: Fox-Roku deal highlights value of TV operating systems
Roku is one of the most-used streaming platforms in America — and that prominence has invited some scrutiny over Fox's proposal to acquire the company for $22 billion.
DATA
RTBF shifts ad monetization to server-guided insertion with Bitmovin, AIP
The deployment combines AIP’s AdBlendr platform with Bitmovin’s Player, allowing RTBF to monetize live and time-shifted streams without generating per-user manifests.
DIRECTV expands college football campaign with campus tour, championship giveaway
The sweepstakes coincides with the Super Bowl and will gift one lucky DIRECTV subscriber with a trip package valued at $30,000.
Supreme Court restores lower political ad rates for party committees
The Court said the Fourth Circuit likely lacked jurisdiction because the challengers sought judicial review before the full FCC acted on their appeal.
NEW DETAILS
Warner Bros Discovery launches shoppable streaming experience in Poland
When viewers pause a program in the TVN WBD Player app, they can see products detected in that scene, with listings powered by artificial intelligence.
Comcast Technology Solutions rolls out AI workflow tools for media companies
Comcast Technology Solutions (CTS) is introducing a new suite of AI-powered workflow applications for broadcasters, content owners, sports rights holders and operators as the company looks to turn artificial intelligence into practical production and content management tools.