Advertising (Industry)
Fox Advertising extends partnership with iSpot
The partnership has been used to measure results across Fox’s, helping ad buyers better understand their financial investments and related outcomes.
Phynd brings free streaming games to LG smart televisions
Players can access games without a console using a compatible Bluetooth controller or a smartphone-based virtual controller.
Nielsen to stop measuring Puerto Rico TV, radio stations in December
Nielsen will discontinue television and radio audience measurement in Puerto Rico in December, according to a report published on Monday.
ABC Australia launches free streaming channels in North America, other territories
The commercial arm of Australia's ABC is looking toward free, ad-supported streaming channels launched in global markets as one way to generate much-needed revenue.
YouTube advertising revenue climbs to $11.1 billion during Q2
Ad revenue attributed to YouTube was up 13 percent compared to the prior year and 12 percent on a sequential basis, the report noted.
EARNINGS REPORT
Spectrum Reach to absorb New York Interconnect advertising operations
Spectrum Reach will absorb many of the advertising products and services currently offered by New York Interconnect.
WARC: TikTok on track to surpass YouTube in global ad revenue by 2030
TikTok has gained an advantage in convincing marketers that its platform can generate purchases and other lower-funnel results.
DATA
Roku expands Roku City with new films, interactive platform campaign
Roku users can also access a Home Screen takeover, an interactive map and a clickable Roku City tour bus.
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Apollo Global completes acquisition of StreamTV parent Questex
In the coming months, Questex and another B2B publication and live events producer Emerald will merge their operations, Apollo said.
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Weigel launches audience-based ads platform across multicast TV networks
The solution allows advertisers to buy campaigns based on audience interests, behaviors and purchase intent rather than traditional age and gender demographics.
European media coalition launches cross-border advertising marketplace
The marketplace is designed to unify media buying, first-party data and AI-powered campaign activation across Europe's premium open web.
TVB criticizes Nielsen Gauge reports as inadequate, incomplete
Nielsen's most-recent Ad-Supported Gauge report artificially inflate streaming viewership by leaving out key data and focusing on the wrong demographic, the TVB said on Wednesday.
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