Advertising (Industry)
Xumo starts selling ad inventory through OpenPath
Xumo has added OpenPath from The Trade Desk to provide more direct programmatic access to its connected TV inventory through FreeWheel.
Facebook parent Meta earns $201 billion in 2025, AI investments weigh on expenses
Meta said family daily active people averaged 3.58 billion in December, an increase of 7 percent from a year earlier, showing continued user growth across Facebook, Instagram and WhatsApp.
EARNINGS REPORT
EDO launches “Always On” measurement tool with NBC, Paramount
The tool delivers real-time, mid-funnel performance insights at scale without traditional attribution costs or workflow disruption.
Google issues legal threat against Barb, Kantar Media over YouTube measurement
Advertisers face growing opacity as YouTube claims TV dominance while withholding detailed content-level data.
The Trade Desk promotes Tahnil Davis to interim Chief Financial Officer
Davis, a decade-long company veteran, steps into the role as The Trade Desk prepares to report Q4 earnings.
Gracenote hires ex-Xumo exec Bill Condon as Head of Advertising Sales
Nielsen-owned Gracenote named Bill Condon as its first Head of Advertising Sales to lead revenue growth and adoption of its Content Connect CTV platform.
Ampere: Netflix investment in premium sports paying off
Live events generated 60 percent of major streaming acquisition spikes, led overwhelmingly by sports.
DATA
Nielsen: Streaming chips away at broadcast lead during Christmas month
Streaming platforms continued to chip away at broadcast and cable television's lead in terms of time spent with TV platforms during December.
THE GAUGE
Report: Broadcast TV contributed $748 billion to U.S. economy in 2025
Advertising drove the majority of the impact, accounting for nearly $628 billion in economic output.
DATA
Scripps names Madhavi Tadikonda as Director, Network Sales
The E. W. Scripps Company has hired Madhavi Tadikonda to serve as the broadcaster's new Director of Network Sales.
Index Exchange, Gracenote expand show-level transparency for ad buys
The capability uses Gracenote’s content ID graph to deliver program-level reporting and impression verification.
CES 2026
DIRECTV expands out-of-home programmatic advertising
The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.