Advertising (Industry)
TV broadcasters partner with OpenAP to create new ad exposure standards
Several large broadcasters have partnered with OpenAP toward a new industry initiative aimed at creating standards for measuring ad exposure on TV.
DIRECTV Advertising launches new “Metaphor” campaign tied to Upfronts
The campaign includes digital out-of-home placements, experiential activations, digital video, trade publication ads and social media marketing
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IAB: U.S. video ad buys expected to exceed $81 billion in 2026
Digital video is expected to account for more than 60 percent of total TV and video ad spending for the first time.
S&P: Local TV to earn $4 billion in political ad spending in 2026
Competitive races and early campaign spending are driving strong demand for local TV inventory in key battleground states.
Roku launches new Roku Curate solution for connected TV ad buyers
The offering aims to simplify campaign execution by reducing fragmentation and complexity in the connected TV marketplace.
Nielsen launches Predictive Sales Lift for advertising campaigns
The tool provides an always-on measurement layer, offering faster and more cost-effective insights than traditional studies.
Nielsen hires Julie DeTraglia away from Netflix to serve as Head of Content, Strategic Insights
Measurement and intelligence firm Nielsen has hired a senior Netflix executive to serve as the company's new editorial marketing lead.
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YouTube taps SiriusXM as audio advertising rep in U.S.
The deal enables advertisers to buy guaranteed audio ads at scale across podcasts, music and other listening content.
MiQ: Fragmentation challenges traditional marketing funnel
Nearly half of consumers describe their path to purchase as random, with the journey from discovery to transaction often occurring in minutes.
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DATA
Parks: Roku, Samsung are dominate connected TV platforms in U.S. homes
Control of the operating system remains a primary battleground for ad revenue, as hardware giants use their reach to scale proprietary FAST services.
FUTURE OF VIDEO
Comscore renews measurement agreements with local TV broadcasters
The E. W. Scripps Company, Sinclair and Hubbard Broadcasting are among the local TV station groups to renew their contracts with the measurement firm.
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IAB Tech Lab forms council to improve programmatic ad standards, transparency
The group will address auction transparency, data standards and transaction integrity amid growing programmatic ad spending.