iSpot partners with LinkedIn to improve connected TV campaign effectiveness
iSpot will help LinkedIn measure the effectiveness of campaigns targeting business-to-business customers on connected TV platforms.
Advertising (Industry)
Fox to utilize Comcast’s FreeWheel for dynamic ads during college football games
Fox has tapped Comcast’s ad tech solution FreeWheel for dynamic campaigns that will air during college football games.
Roku launches streaming-first advertising platform Roku Exchange
Roku Exchange aims to connect digital ad inventory with demand from buyers through a streaming-first platform.
Nexstar hires Lisa Taylor from Amazon to lead digital ad sales
Nexstar Media Group has poached a top business development executive from Amazon to help it grow digital advertising sales and revenue.
Comcast’s Effectv brings addressable ads to local buyers
Comcast’s advertising business Effectv is offering targeted ad campaigns to local and regional ad buyers through its Audience Addressable product.
Google TV launches new FAST advertising option
Google is rolling out a new advertising product that allows marketers to buy inventory across dozens of FAST channels.
Walmart, Disney form advertising partnership
The marriage of Walmart Plus and Disney Audience Graph will allow marketers to launch and effectively measure their ad campaigns.
Google offers Display & Video 360 update at NewFronts
Step into the future of ad buying. Experiment, ask questions and let Display & Video 360 fuel your growth. This opportunity is unprecedented — make it yours.
T-Mobile expands ad business with new products, partnerships
Today, T-Mobile announced the expansion of T-Mobile Advertising Solutions during its first-ever presentation at IAB NewFronts.
OTTera partners with Thoughtful Agency on CreateAds.tv
The platform allows businesses of all sizes to launch creative advertising campaigns in just a few steps.
Innovid debuts Harmony initiative for connected TV measurement
The mission of Harmony is to keep the connected TV space from being controlled by a single dominant player.
Study: Broadcast TV advertising has major influence over shoppers
Broadcast television earned high marks for local news trust and influence among potential shoppers, according to a new study commissioned by a TV industry group.
Streamers like ‘shoppable’ TV ads, QR codes, survey reveals
Consumers like QR codes, especially if they get a discount, but complain the codes don’t appear on TV long enough to scan them.
FDA seeks to improve medicine ads on radio, TV
The FDA is evaluating whether to modify its rules for pharmaceutical ads aired on broadcast television and radio stations.
Connected TV advertising to reach $87 billion by 2027, report says
The new data from Ampere shows more traditional television advertisers are shifting more money into addressable connected TV inventory.