Advertising (Industry)
YouTube earns nearly $9 billion in Q3 as ads business picks up
After several depressed quarters, YouTube's advertising business appears to be rebounding in a significant way.
Netflix hires Nicolle Pangis away from Ampersand, sees two other execs depart
Netflix this week said goodbye to two of its policy and communications executives while welcoming a new vice president for its advertising business.
Samsung TV Plus boasts 88 million monthly active users
Samsung's FAST service has seen an uptick in use that was fueled mainly by younger viewers who are most attracted to free, ad-supported content.
Cable TV, advertising groups sue FTC over “click-to-cancel” rule
The largest cable TV industry group and two others influenced by advertising companies are suing to block a new rule that requires companies to offer easier subscription cancellation tools.
CNN launches Spanish-language FAST channel on Amazon services
CNN has launched "CNN Xpress," a new FAST channel that offers a curated selection of Spanish-language news clips from CNN en Español.
Philo grows FAST offering to more than 100 channels
Philo has grown its free, ad-supported streaming TV (FAST) offering to more than 100 linear content channels.
Rakuten TV unveils enterprise service to help launch FAST channels
Rakuten TV will launch a new tool suite that allows content owners to easily spin up FAST channels and apps.
EDO: Ads on Spanish-language TV more effective compared to English-language TV
Companies that spent heavily on Spanish-language networks during the evaluation period include Dish Media, Walmart, Verizon and Boost Mobile.
Quickplay working with Spanish-language media companies to enhance apps
Canela Media and Televisa-Univision are among the latest to utilize Quickplay's tools to drive further content and advertising personalization within their apps.
Study: News content drives higher awareness of ads
Brands that purchase advertising against news content see an increase in reputation, trust and awareness, according to a new consumer study.
France’s M6, Paramount’s Pluto TV announce streaming pact
The pact involves content, editorial initiatives and advertising sales, which will benefit both sides.
A Conversation With: Kirby Grines, CEO, 43Twenty & Publisher, The Streaming Wars
Kirby Grines is the total package: A cool, charismatic and confident thought-leader who understands the business of streaming TV because he helped create it.