Netflix this week said goodbye to two of its policy and communications executives while welcoming a new vice president for its advertising business.
On Tuesday, the streaming video platform said it was hiring Nicolle Pangis away from Ampersand — the advertising-focused joint venture owned by Comcast, Charter and Cox Communications — where she served as the chief executive. At Netflix, she will serve as the Vice President of Advertising and report to the company’s advertising boss, Amy Reinhard.
“I am so excited Nicolle is joining Netflix,” Reinhard said. “She has a great reputation within our industry, both for the depth of her relationships with clients and partners, and her data-driven approach to streaming advertising. Together, we’ll continue to build and scale a great ads business for our clients and Netflix.”
“I am thrilled to join Netflix and support their mission to entertain the world,” Pangis said in a statement. “Given the incredible fandom for their movies and TV shows, Netflix is best positioned to put brands at the center of the cultural zeitgeist. They offer hugely impactful and relevant experiences for clients, and I can’t wait to get started.”
At the same time, Netflix is bidding farewell to its Chief Communications Officer, Rachel Whetstone, and Vice President of Policy Dean Garfield. Their departure comes amid reports that the streaming platform is look gin to unify various job duties — including theirs — into a newly-created “Chief Global Affairs Officer” role.
“For nearly six years, Rachel and Dean have been not just leaders, but true partners,” co-CEO Ted Sarandos wrote in an all-staff memo circulated to employees on Tuesday. “Their counsel, dedication and passion have shaped our company and contributed to our success. [Co-CEO] Greg [Peters] and I are incredibly grateful to them both, and wish them all the best for the future.”
During the company’s third financial quarter (Q3) of the year, Netflix grew its global paid memberships to just over 282 million, representing a year-over increase of 5 million customers. Revenue clocked in at $9.825 billion for the quarter, fueled by an increase in paid subscribers and growth in the company’s advertising business. The figure was 15 percent higher compared to Q3 2023.
