NBC Universal says its commercial advertising inventory sold against the 2024 Summer Olympic Games and 2024 Summer Paralympic Games in Paris has driven its highest Olympics-related revenue in the history of the company.
The amount of advertiser interest in the 2024 Summer Games outpaced similar NBC’s coverage of the 2016 Summer Games in Rio de Janeiro and the 2020 Summer Games in Tokyo combined, the network said on Tuesday.
More than two-thirds of advertisers who are buying inventory against the Summer Olympic Games and the Summer Paralympic Games this year are new, with more than $500 million committed from first-time sponsors.
Related: Special coverage of the 2024 Summer Olympic Games
Revenue from digital advertising — including events streamed through Comcast’s direct-to-consumer service, Peacock — is more than double the amount earned from the 2020 Summer Olympic Games in Tokyo, which were delayed one year due to the global coronavirus health pandemic.
“The 2024 Paris Games have delivered a uniquely powerful halo for brands at an incredible scale with a highly engaged and passionate audience,” Mark Marshall, the Chairman of Global Advertising and Partnerships at NBC Universal, said in a statement. “We are proud to have secured the highest Olympic and Paralympic advertising in the history of the Games, and are grateful to our advertisers for their partnership. Together, we have innovated the advertising experience with authentic and inspirational creative that is leaving a lasting impact on consumers.”
The 2024 Summer Olympic Games from Paris will air on NBC’s broadcast network, NBC-owned cable channels and stream on Peacock through mid-August. The 2024 Summer Paralympic Games begins on August 28.
