Streaming
News articles and original analysis on the topics of streaming media; connected television (CTV); free, ad-supported streaming TV (FAST), ad-supported video on-demand (AVOD), subscription video on-demand (SVOD), virtual multi-video programming distributors (vMVPD), streaming audio services, social video platforms, smart TV platforms and streaming hardware manufacturers.
FreeWheel expands programmatic ad capabilities across live streaming events
With more major sporting events shifting over to streaming platforms, FreeWheel sees an opportunity to super-serve audiences and ad buyers alike.
Former White House spokesperson Robert Gibbs hired by Warner Bros Discovery
Gibbs most recently served as a partner at Bully Pulpit International, a communications firm that counts McDonald’s, General Mills, Walmart, the ACLU and the Biden-Harris campaign among its clients.
Netflix ad revenue per subscriber narrowing, measurement firm says
Netflix's advertising revenue per ad-supported subscriber is expected to drop from $70 this year to around $59 in 2026.
DirecTV eliminating episode cap on unlimited cloud DVR feature
DirecTV will eliminate a restriction on its unlimited cloud DVR feature that capped the number of TV episodes a person could save.
Netflix approaches ESPN, CBS & NBC about producing Christmas NFL games
Some of the broadcasters have expressed a hesitancy to help Netflix produce their Christmas Day games.
Verizon offering free Vix Premium to wireless, home Internet customers
Eligible Verizon subscribers can score a 12-month subscription to the leading Spanish-language streaming service.
Magid: More streamers relying on subscription bundles
As subscription-based offerings raise their price, bundles are becoming more attractive to price-conscious American consumers.
Roku, Fandango partner on connected TV advertising
The partnership will allow theatrical advertisers to see the effectiveness of Roku campaigns against ticket sales.
Lawmakers: Venu Sports could harm sports fans, cable companies
Two members of Congress have sent a follow-up letter to Fox, Disney and Warner Bros Discovery seeking additional information about their sports-focused joint venture, Venu Sports.
Philo integrates AMC Plus into core programming package
Budget-friendly streaming pay television service Philo has integrated AMC Plus into its core programming package.
Samsung: Canadians flocking to free streaming TV services
Nearly one-third of Canadians have used a FAST service over the past 30 days, according to the electronics giant.
iSpot partners with LinkedIn to improve connected TV campaign effectiveness
iSpot will help LinkedIn measure the effectiveness of campaigns targeting business-to-business customers on connected TV platforms.