Streaming
News articles and original analysis on the topics of streaming media; connected television (CTV); free, ad-supported streaming TV (FAST), ad-supported video on-demand (AVOD), subscription video on-demand (SVOD), virtual multi-video programming distributors (vMVPD), streaming audio services, social video platforms, smart TV platforms and streaming hardware manufacturers.
DirecTV partners with TripleLift on programmatic pause ads
DirecTV is partnering with TripleLift to launch programmatic pause advertising on its connected television platforms.
Bango buys a black hole to demonstrate “subscriber acquisition” strategies
Executives feel direct marketing like search and social media ads are producing few results.
Sources: Fox execs discuss Fox One bundling opportunities with Max, ESPN
Fox has discussed bundling Fox One with a number of streaming apps like Max, Disney Plus and Hulu, according to sources familiar with the talks.
DirecTV offering more loyalty perks, charity donations in June
DirecTV is celebrating its 31st anniversary with additional loyalty perks and charitable donations throughout the month of June.
Fubo adds pay-per-view sports to streaming platform
Fubo is offering live soccer and boxing matches through a new pay-per-view feature on most supported TV platforms.
Reelz Plus added to Amazon Prime Video Channels
Streamers who watch content through Amazon's Prime Video can now add a subscription to Reelz plus, the companies announced on Thursday.
Gracenote: Metadata helps boost effectiveness of contextual CTV ads
Ad buyers can leverage Gracenote's metadata to drive personalized ad campaigns that reach the right audience at the right time.
Fremantle, Merzigo renew ad-supported video on-demand partnership
Fremantle and Merzigo announced they have renewed their collaboration with a multi-year, multichannel agreement that sees an extension of the AVOD partnership and a new publishing arrangement.
Deal reached to bring Chicago Sports Network to Comcast
The channel will be available in the "Ultimate" tier of Xfinity TV, according to a report.
Bango: Subscription bundles help services achieve “forever” status
Most Americans have at least one "forever subscription" — a subscription-based product that they don't plan to cancel in the near future.
DATA
Nathan Simington to depart FCC this week
FCC Commissioner Nathan Simington has announced his intention to depart the agency by the end of the week.
Jeopardy, Wheel of Fortune coming to Hulu, Peacock
Comcast's Peacock and Disney's Hulu will offer next-day episodes of Jeopardy and Wheel of Fortune under a deal struck with Sony Pictures Television this week.