Technology
Articles involving technology companies, hardware, software and industry trends.
Cumulus to bring targeted FM radio ads to Boston
Advertisers will be able to target listeners east of Route 128 while the station's regular programming continues elsewhere in the Boston market.
FIRST ON THE DESK
Microsoft to end Copilot support on LG, Samsung smart TVs
The feature is set to disappear sometime before the end of the year, according to messages seen by The Desk and others.
Premion: Political ad buyers warm to streaming’s targeted features
A Premion survey found 32 percent of advertising decision-makers plan to spend money on political campaigns over the next six to 12 months.
DATA
Fox News leads October ratings; CNN, MS NOW report audience growth
All three networks reported milestones in October based on differing metrics, and all three logged substantial increases in digital engagement beyond TV.
RATINGS
YouTube ad revenue grows, but slows, during Alphabet’s Q3
YouTube Music and Premium surpassed 150 million global subscribers, including free trials. Cloud revenue doubled to $30.71 billion.
EARNINGS REPORT
DIRECTV bringing back Election HQ pop-up channel in November
DIRECTV is resurrecting its Election HQ pop-up channel about two years after the satellite and streaming company first tested it.
FIRST ON THE DESK
Parks: Streamers value HDR content for premium viewing experiences
A report released this week said smart TVs are the primary streaming devices in 62 percent of U.S. internet households with a connected television device.
Madhive partners with AdImpact for local TV ad spend data
AdImpact's data will be integrated into Madhive's Maverick AI platform, allowing broadcasters and agencies to examine ad spending by company, brand, TV station, network and streaming application.
Verizon shrugs off SpaceX as postpaid business blooms in Q3
The company added 406,000 postpaid phone subscribers and 137,000 postpaid accounts, its strongest Q3 performance in five years and best quarterly account growth in more than a decade.
EARNINGS REPORT
Microsoft offers buyouts to 60,000 workers amid AI spending push
Microsoft is offering voluntary buyouts to around 60,000 employees as the company looks to control expenses while pouring billions of dollars into artificial intelligence infrastructure.
Skydance mandates return-to-work, offers buyouts following Warner Bros acquisition
Eligible employees will receive individualized information about their buyout terms and a designated period to decide whether to accept the offer.
Instagram takes on YouTube’s living room dominance with Apple TV app
The application allows viewers to watch videos from creators they follow, discover new programming and resume watching content across devices.