Technology
Articles involving technology companies, hardware, software and industry trends.
FOIA lawsuit seeks records on FCC Chairman Carr’s purported use of Signal
The plaintiffs argue the FCC conducted an inadequate records search by limiting it to official devices and approved platforms, excluding personal devices and apps like Signal.
FIRST ON THE DESK
Turkcell taps Bango platform to launch streaming super bundles
Bundles are available to Turkcell's more than 43 million subscribers and offer savings of up to 40 percent versus standalone subscriptions.
FIRST ON THE DESK
Hearst Television, Viamedia.ai launch household-level addressable TV advertising
Advertisers can target specific households while accessing traditional broadcast inventory.
Instagram begins testing TV-like horizontal video in pursuit of CTV advertising revenue
At a time when vertical video is getting a considerable amount of attention, Instagram is quietly testing an old-school format popular with traditional television.
DATA
Xumo expands ad targeting capabilities with Gracenote, IRIS.TV pacts
The initiative aims to provide advertisers with richer content signals for improved targeting, brand safety and campaign performance.
Walmart acquires Vibe.co amid stronger push into connected TV advertising
The acquisition is primarily aimed at strengthening Walmart Connect's commerce media and connected TV advertising capabilities; financial terms were not disclosed.
Comcast suffers widespread Internet, TV outage across country
The issue is affecting subscribers in a number of areas, including San Francisco, Sacramento, Philadelphia, Boston and Detroit; no official word on the cause.
ITN expands local TV programmatic platform with Comscore audience data integration
ITN says the move is part of a broader effort to modernize local television advertising through automation and programmatic workflows.
Hub: TV ad acceptance reaches five-year high as streaming costs rise
Fewer viewers are willing to pay extra to avoid ads, while only one in ten now say they cannot tolerate advertising, the study found.
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WPP Media launches initiative to develop AI standards for TV and video advertising
WPP is working with major media companies on the initiative, including Comcast Advertising, Disney, Fox, NBCUniversal, Netflix and Paramount.
Samba acquires Bestever AI to accelerate autonomous advertising tools
The acquisition adds Bestever’s generative AI capabilities for campaign planning, creative development and competitive analysis.
Penske Media acquires remaining Vox Media brands
The company already owns publications like Rolling Stone, Variety, Deadline Hollywood and Billboard.