Technology
Articles involving technology companies, hardware, software and industry trends.
Parks: Fox tie-up with Roku boosts streaming media reach of both companies
Roku’s strategic value lies in controlling content discovery and advertising opportunities within the connected TV ecosystem, extending beyond hardware.
DATA
VAB: Connected TV ownership reaching saturation point in U.S.
Most households in the U.S. who want a connected TV device already have one, while the number of customers paying for traditional TV has fallen over the past few years.
FIRST ON THE DESK
DATA
Report: Marketers feel AI scrutiny leaves something to be desired
Measurement and operational fragmentation remain major challenges, with 63 percent unable to measure cross-channel performance effectively, according to the report.
Fox, Telemundo see ratings gold during opening matches of FIFA World Cup tournament
The 2026 FIFA World Cup is off to a record-setting start in the United States, with Fox Sports and Telemundo noting historic audiences during opening matches.
Fox Corporation to acquire Roku in blockbuster $22 billion deal
Fox said the combined entity would become the third-largest television platform in the United States across broadcast, cable and streaming.
FreeCast expands DIRECTV partnership to enterprise clients
The agreement allows telecom providers, property owners and other partners to bundle DIRECTV into their own branded offerings.
Google TV rolls out new features, including soccer portal
The soccer portal will aggregate live games and highlights, while other features powered by Gemini are also rolling out to select TCL TVs now.
Xperi hires Kevin Greenwald from Audacy for VP, Broadcast Products role
At Xperi, Greenwald will be responsible for guiding the evolution of products and services designed for radio broadcasters and advertisers, with a focus on innovation, monetization and audience engagement.
EXECUTIVE MOVES
Gracenote: AI products frequently churn out erroneous TV, film information
The study highlights risks for streaming services using certain AI tools for content discovery; errors include mixing up similarly-named titles and inaccurate cast details.
TV operating systems emerge as next front in connected TV battleground
Smart TV operating systems from companies like Samsung, LG Electronics and Roku are becoming central hubs for advertising and data, while emergent platforms from V and TiVo are focusing on underserved international markets.
Bitmovin partners with Simplestream to bring services to TiVo OS
The solution is designed to reduce technical complexity, lower integration risk and deliver consistent playback experiences for viewers.
Paramount moving forward with plan to consolidate Pluto TV, Paramount Plus technical stack
The company is reorganizing its streaming teams under the auspices of consolidating its streaming platforms Pluto TV and Paramount Plus onto a single technical stack.