Technology
Articles involving technology companies, hardware, software and industry trends.
Samba acquires Bestever AI to accelerate autonomous advertising tools
The acquisition adds Bestever’s generative AI capabilities for campaign planning, creative development and competitive analysis.
Penske Media acquires remaining Vox Media brands
The company already owns publications like Rolling Stone, Variety, Deadline Hollywood and Billboard.
Prime Video grows to 600 global partners, executives say at conference
Prime Video continues to position itself as an “entertainment hub,” combining its core subscription with add-on channels, rentals and bundled services to address slowing streaming growth.
Sinclair to launch connected TV ad formats through IRCODE partnership
The companies will launch IRCODE-powered interactive TV experiences in Sinclair's Salt Lake City and Austin markets beginning in July.
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Roku forges social advertising partnership with Smartly
The integration connects Smartly directly with Roku Ads Manager through the Roku Ads API, and is available to advertisers today.
At opening day of StreamTV Show, Fox-Roku deal gets pulled apart
The blockbuster $22 billion deal was on the top of everyone's mind during the first full day of the 2026 StreamTV Show in Denver.
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California DOJ won’t confirm probe into Fox-Roku deal, but there are signs
The state is involved in a number of investigations or lawsuits involving media mergers, including Nexstar's acquisition of TEGNA and Paramount's merger with Warner Bros Discovery.
EXCLUSIVE
Netflix stock dips amid report company missed opportunity to buy Roku
The world's most-popular streaming service couldn't buy Roku or Warner Bros Discovery; now, it has its sights set on a well-known content production company.
Sinclair’s One Media to host ATSC 3.0 event in Maryland
The annual symposium focuses on technological improvements and advancements in NextGen TV.
Akta launches cloud video platform on Oracle Cloud Infrastructure
The platform enables end-to-end video operations — ingest, routing, playout and distribution — within a single cloud-native environment.
Comscore: Consumers increasingly turn to AI when making purchases
Shoppers are using AI assistants like ChatGPT, Gemini and Copilot to get direct recommendations instead of browsing multiple websites.
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Spectrum awards $300,000 in new scholarships
The latest awards bring the total amount distributed through the Spectrum Scholars program to more than $2 million since the initiative began six years ago.