Technology
Articles involving technology companies, hardware, software and industry trends.

CW Network strikes content distribution pacts with ESPN, Roku
The CW Network will offer its shows through The Roku Channel and live sports through ESPN Unlimited this year.

Peacock rolls out on Roku Channel, coming soon to YouTube Primetime Channels
NBC Universal is now selling subscriptions to Peacock through The Roku Channel's Premium Subscriptions platform, the companies announced on Tuesday.

Philo names Tom Tidgwell as CFO, Laura Dechant to COO role
Philo has elevated two executives to new roles — Chief Financial Officer and Chief Operating Officer — as the company continues executing on its growth strategy.

Verizon CEO: Giving customers free handsets doesn’t solve all problems
The company saw an uptick in postpaid and prepaid phone additions during Q1 as it improves the customer relationship and service experience across the board.
EARNINGS REPORT

Roku launches new Roku Curate solution for connected TV ad buyers
The offering aims to simplify campaign execution by reducing fragmentation and complexity in the connected TV marketplace.

Nielsen launches Predictive Sales Lift for advertising campaigns
The tool provides an always-on measurement layer, offering faster and more cost-effective insights than traditional studies.

DIRECTV launches streaming TV app for Meta Quest VR headset
DIRECTV has launched a new streaming television app for users of Meta Platforms' Quest virtual reality headsets.

Charter broadband, pay TV churn continues, but slows, during Q1
Charter continued to lose broadband and pay TV subscribers during the first quarter, but at a slower pace compared to last year; the company's wireless segment continued to grow.
EARNINGS REPORT

FreeCast starts selling DIRECTV to multifamily residential communities
FreeCast is leveraging DIRECTV’s brand familiarity to bolster its turnkey entertainment solution, which already integrates broadcast channels and free streaming options.
FIRST ON THE DESK

Mobile Vikings taps Bango to power new subscription management platform
Mobile Vikings has become the latest telecommunications provider to launch a subscription platform powered by Bango's Digital Vending Machine.
FIRST ON THE DESK

MiQ: Fragmentation challenges traditional marketing funnel
Nearly half of consumers describe their path to purchase as random, with the journey from discovery to transaction often occurring in minutes.
FIRST ON THE DESK
DATA

Parks: Roku, Samsung are dominate connected TV platforms in U.S. homes
Control of the operating system remains a primary battleground for ad revenue, as hardware giants use their reach to scale proprietary FAST services.
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