Comcast
Comcast ($CMCSA) is a multi-national mass communications corporation based in Philadelphia, Pennsylvania. The company owns or operates Xfinity, NBC Universal, Telemundo and Sky Group.
Broadcast outperforms streaming in latency during Super Bowl LX
The measurement firm analyzed latency using real-time spotters at Super Bowl LX and compared it to on-screen performance across services.
FIRST ON THE DESK
Fubo CEO says Comcast severed talks on NBC deal in January
NBC Universal stopped negotiating with Fubo in early January, Fubo CEO David Gandler said on Tuesday.
FIRST ON THE DESK
Nielsen to pilot co-viewing measurement during Super Bowl LX
Nielsen is piloting a new co-viewing methodology to more accurately capture total viewership for programming, particularly live events.
NBC, Roku launch Winter Olympic Games portal
The experience adds reminders, mobile alerts and personalized viewing, building on engagement from the Paris 2024 Olympics hub.
Comcast touts Peacock gains, though streamer still not profitable
Peacock grew to 44 million subscribers in 2025, driven by live sports including NFL coverage and the return of NBA games.
Xumo starts selling ad inventory through OpenPath
Xumo has added OpenPath from The Trade Desk to provide more direct programmatic access to its connected TV inventory through FreeWheel.
Comcast revenue weighed by ongoing losses at Xfinity TV, Xfinity Internet; Peacock grows
Comcast posted mixed financial results for its fourth quarter (Q4), beating Wall Street expectations on overall earnings while narrowly missing revenue forecasts from the period.
EARNINGS REPORT
EDO launches “Always On” measurement tool with NBC, Paramount
The tool delivers real-time, mid-funnel performance insights at scale without traditional attribution costs or workflow disruption.
NBC: Super Bowl LX, Winter Olympic Games will stream in 4K
Comcast's NBC Universal says it will offer its presentation of Super Bowl LX and the 2026 Winter Olympic Games in ultra high-definition.
Comcast rebrands loyalty program as Xfinity Membership
Comcast is rebranding its loyalty program for Xfinity TV and Internet subscribers as "Xfinity Membership," which will offer discounts, perks and prizes simply for being a customer.
Versant completes acquisition of Free TV Networks
Versant has finalized the acquisition of Free TV Networks, the broadcast-focused media company founded by industry veteran Jonathan Katz.
Xumo forges partnerships for new advanced audience targeting identity solution
The platform combines Xumo viewership data with third-party identity and household data while maintaining a privacy-first approach.
CES 2026