NBC Sports
Nielsen to pilot co-viewing measurement during Super Bowl LX
Nielsen is piloting a new co-viewing methodology to more accurately capture total viewership for programming, particularly live events.
NBC, Roku launch Winter Olympic Games portal
The experience adds reminders, mobile alerts and personalized viewing, building on engagement from the Paris 2024 Olympics hub.
Comcast touts Peacock gains, though streamer still not profitable
Peacock grew to 44 million subscribers in 2025, driven by live sports including NFL coverage and the return of NBA games.
Comcast revenue weighed by ongoing losses at Xfinity TV, Xfinity Internet; Peacock grows
Comcast posted mixed financial results for its fourth quarter (Q4), beating Wall Street expectations on overall earnings while narrowly missing revenue forecasts from the period.
EARNINGS REPORT
NBC: Super Bowl LX, Winter Olympic Games will stream in 4K
Comcast's NBC Universal says it will offer its presentation of Super Bowl LX and the 2026 Winter Olympic Games in ultra high-definition.
Nielsen: Network TV viewership slumps during second week of December
Nielsen data showed lower network TV viewing in mid-December, with average audiences for top broadcast programs falling week over week.
RATINGS
NBC previews AI-driven advertising formats ahead of CES
NBC Universal unveiled new AI-powered ad tech and data products designed to link premium video advertising to measurable business outcomes.
Nielsen: TV usage skyrockets in November, YouTube share flat
Americans watched more than 100 billion minutes of TV in November, driven by Thanksgiving NFL games and strong broadcast viewership.
THE GAUGE
Nielsen: Sports dominates on TV in early December; Hallmark pulls strong viewership with holiday films
Sports programming continued to boost traditional linear television networks during Nielsen's most-recent measurement week.
Nielsen: Fox continues ratings streak with National Football League games
Fox continued its dominance on broadcast and cable television with its strong slate of NFL games and cable news programming.
RATINGS
Comcast’s Xfinity TV starts offering NBCSN
Comcast's new national sports channel NBCSN is now available on its own Xfinity TV service, about a week after it launched on Google-owned streamer YouTube TV.
Fubo drops channels from NBC Universal amid fee dispute
Disney-owned streamer Fubo has pulled channels from rival broadcaster NBC Universal, owned by Comcast.
RETRANS DISPUTE