Comcast’s presentation of the 2024 Summer Olympic Games on NBC and Peacock grabbed nearly 32 million viewers to those platforms on Thursday, according to Nielsen ratings.
The network and Peacock posted a total audience delivery of 31.7 million viewers, with its coverage highlighted by medal-winning performances by Simone Biles and Suni Lee of the U.S. women’s gymnastics team, which streamed live and aired in prime-time on NBC.
Olympics coverage on Peacock was streamed by 4.4 million viewers, Comcast said, citing data from Adobe Analytics.
Starting with the Opening Ceremony last Friday, NBC has seen around 33 million viewers tune in each day on average. Peacock has logged 10 billion streaming minutes, the highest amount of usage across all Olympic Games streamed on the platform and the NBC Sports app. NBC began offering live streams of Olympic events in 2012.
