Nearly 21 million people tuned in to watch some or all of the Closing Ceremony of the 2024 Summer Olympic Games on NBC, Peacock and other NBC-owned digital properties, according to data from Nielsen and Adobe Analytics.
The total audience for the Closing Ceremony — 20.8 million viewers — was down around 28 percent from the 28.6 million who watched the Opening Ceremony of the games in Paris two weeks prior, but still significantly higher from the 9.8 million who watched the Closing Ceremony of the 2020 Summer Olympic Games in Tokyo three years ago. (The Tokyo competition was delayed one year due to the global coronavirus health pandemic.)
Specific viewership figures for Peacock and NBC’s digital properties were not available. The network previously offered separate data for Peacock and other platforms like NBC’s TV Everywhere apps throughout the games, with the information sourced to Adobe Analytics.
A cursory review of data over the past two weeks shows Peacock and other NBC digital platforms earned between 4 million and 6 million viewers each day. On Monday, NBC said Peacock and other digital platforms saw a total of 23.5 billion minutes streamed by subscribers, or 40 percent higher than the total number of minutes streamed from the 2020 Summer Games and the 2022 Winter Games combined.
NBC holds the English-language and Spanish-language domestic telecast rights to the Summer Olympic and Paralympic Games through 2032.
