Nielsen
Nielsen Media Research (Nielsen) is a data analytics firm that measures media audiences across television, radio, streaming services and similar products. In addition to its flagship measurement products, Nielsen owns Gracenote, which offers metadata and content recognition solutions across audio and video services.
Gracenote launches Video MCP Server to improve search and discovery
The product will hook into connected TV platforms and streaming apps first, and allow users to search across TV shows, films and live events based on various criteria.
NFL says Nielsen measurement tools inadequate, but improving
The NFL has experimented with alternative measurement solutions that compete with Nielsen.
Gracenote: FAST channels grow 14 percent during Q2 2025
Gracenote says the number of FAST channels available to streamers rose 14 percent during the second quarter of the year.
YouTube gives streaming a lift over traditional TV in Nielsen report
Streaming continued to chip away at broadcast and cable television's share of time spent with TV in July, with the sector accounting for nearly 50 percent of all viewership that month.
THE GAUGE
Netflix grows in Nielsen’s “Media Distributor Gauge” for June
Netflix emerged as one of the big winners among domestic media distributors in June, according to Nielsen's latest monthly report.
Gracenote taps Ryan Moore to serve as Chief Business Officer
Moore will oversee all elements of Gracenote's global sales, marketing efforts and customer and partner experiences.
Traditional TV share declines in Nielsen’s “The Gauge” for June
Americans continued to tune out of traditional forms of television in favor of streaming apps and services in June
Fox News dominates Q2, beats broadcast networks in ratings
The Fox News Channel continued to outpace its broadcast rivals during the second quarter of 2025, beating ABC and NBC in total viewers and overtaking CBS for the month of June.
YouTube maintains top spot on Media Distributor Gauge
YouTube maintained its top position as the biggest distributor of media by time spent with TV in the month of May, according to the latest Media Distributor Gauge report from Nielsen.
Nielsen: Streaming platforms surpass traditional TV in May
Streaming video platforms surpassed the collective efforts of broadcast and cable television channels as the most-used medium for watching TV in May.
Gracenote: Metadata helps boost effectiveness of contextual CTV ads
Ad buyers can leverage Gracenote's metadata to drive personalized ad campaigns that reach the right audience at the right time.
Fox renews local TV measurement deal with Nielsen
Fox Television Stations has renewed its measurement agreement with Nielsen that allows the broadcaster to continue using Nielsen’s Big Data + Panel product to evaluate its traditional and connected TV audiences.