Nielsen
Nielsen Media Research (Nielsen) is a data analytics firm that measures media audiences across television, radio, streaming services and similar products. In addition to its flagship measurement products, Nielsen owns Gracenote, which offers metadata and content recognition solutions across audio and video services.
Traditional TV share declines in Nielsen’s “The Gauge” for June
Americans continued to tune out of traditional forms of television in favor of streaming apps and services in June
Fox News dominates Q2, beats broadcast networks in ratings
The Fox News Channel continued to outpace its broadcast rivals during the second quarter of 2025, beating ABC and NBC in total viewers and overtaking CBS for the month of June.
YouTube maintains top spot on Media Distributor Gauge
YouTube maintained its top position as the biggest distributor of media by time spent with TV in the month of May, according to the latest Media Distributor Gauge report from Nielsen.
Nielsen: Streaming platforms surpass traditional TV in May
Streaming video platforms surpassed the collective efforts of broadcast and cable television channels as the most-used medium for watching TV in May.
Gracenote: Metadata helps boost effectiveness of contextual CTV ads
Ad buyers can leverage Gracenote's metadata to drive personalized ad campaigns that reach the right audience at the right time.
Fox renews local TV measurement deal with Nielsen
Fox Television Stations has renewed its measurement agreement with Nielsen that allows the broadcaster to continue using Nielsen’s Big Data + Panel product to evaluate its traditional and connected TV audiences.
Gracenote: Live sports fueled SVOD content growth in Q2
Four of the five largest streaming services measured by Gracenote increased their live sports offerings during Q2.
YouTube dominates Media Distributor Gauge in April
YouTube continued as the most-dominant media company in Nielsen's monthly Media Distributor Gauge in April.
Nielsen: Linear TV continues dominance in April
Traditional linear TV continued to dominate over streaming, with news and sports boosting broadcast and cable TV platforms.
Nielsen launches quarterly Ad Supported Gauge report
Nearly three-quarters of all time spent with television during the first three months of the year took place on ad-supported platforms across TV, according to Nielsen.
March Madness helps WBD grow in Nielsen’s Media Distributor Gauge
Warner Bros Discovery had the highest month-over increase in time spent with TV across all platforms, according to the latest Media Distributor Gauge report.
Nielsen begins grouping WBD, Paramount streaming apps in “The Gauge” reports
As it did with Disney in January, Nielsen is now evaluating streaming platforms owned by WBD and Paramount as a single unit in its monthly "The Gauge" reports.