Nielsen
Nielsen Media Research (Nielsen) is a data analytics firm that measures media audiences across television, radio, streaming services and similar products. In addition to its flagship measurement products, Nielsen owns Gracenote, which offers metadata and content recognition solutions across audio and video services.
BIA analyst: Mixed revenue signals for broadcasters heading into 2026
Local TV faces numerous challenges from regulators, streaming competitors and shifting ad budgets heading into 2026, a BIA Advisory analyst said this week.
DATA
Nielsen: Football dominates TV during second week of October
The top 10 TV programs on broadcast and cable channels involved professional or college-level football.
RATINGS
Nielsen: Football lifts broadcast TV viewership in September
Broadcast and cable networks — and some streaming platforms — were boosted by the start of regular-season NFL games.
THE GAUGE
Cumulus Media files antitrust lawsuit against Nielsen
Cumulus Media has filed a federal antitrust lawsuit against measurement firm Nielsen, accusing the ratings giant of abusing its dominance in the radio audience evaluation market.
Nielsen: NBC is highest-rated network, football continues dominance on broadcast
MLB playoff games were among the most-watched on cable TV; Fox News remains the top cable news channel in America.
RATINGS
Gracenote: Drivers crave more smart features from car radios
The majority of drivers surveyed said they'd stop using their smartphone in the car if their in-car infotainment systems had "smarter" features.
DATA
Kimmel ratings slide after Charlie Kirk monologue controversy
Jimmy Kimmel's ratings high influenced by his temporary hiatus from ABC has largely come to an end, according to new Nielsen ratings released this week.
Nielsen: NFL games dominate TV ratings, ABC leads in prime-time
Football once again ruled American television during the week of September 29 through October 5, 2025, according to audience data released by Nielsen on Wednesday.
RATINGS
Gracenote: Context-based targeting improves some CTV advertising goals
CTV advertisers are seeing lower returns on some campaigns because they use precision-based targeting rather than context-based targeting, Gracenote said.
Nielsen adjusts Paramount viewership from July report
A small amount of viewership data related to Paramount Plus was excluded from the report, a spokesperson confirmed.
THE GAUGE
Viewpoint: Should Nielsen still have influence over the TV industry?
Anyone who has worked in television for more than a minute or so learns that there are three sets of numbers that you have to care about: Your paycheck, corporate earnings and ratings.
By:
Kirk Varner
Index Exchange, Gracenote partner on programmatic CTV integration
Index Exchange has become the first supply-side platform to integrate Gracenote’s contextual intelligence tools directly into its workflow, the companies announced Tuesday.