Nielsen
Nielsen Media Research (Nielsen) is a data analytics firm that measures media audiences across television, radio, streaming services and similar products. In addition to its flagship measurement products, Nielsen owns Gracenote, which offers metadata and content recognition solutions across audio and video services.
Kimmel ratings slide after Charlie Kirk monologue controversy
Jimmy Kimmel's ratings high influenced by his temporary hiatus from ABC has largely come to an end, according to new Nielsen ratings released this week.
Nielsen: NFL games dominate TV ratings, ABC leads in prime-time
Football once again ruled American television during the week of September 29 through October 5, 2025, according to audience data released by Nielsen on Wednesday.
RATINGS
Gracenote: Context-based targeting improves some CTV advertising goals
CTV advertisers are seeing lower returns on some campaigns because they use precision-based targeting rather than context-based targeting, Gracenote said.
Nielsen adjusts Paramount viewership from July report
A small amount of viewership data related to Paramount Plus was excluded from the report, a spokesperson confirmed.
THE GAUGE
Viewpoint: Should Nielsen still have influence over the TV industry?
Anyone who has worked in television for more than a minute or so learns that there are three sets of numbers that you have to care about: Your paycheck, corporate earnings and ratings.
By:
Kirk Varner
Index Exchange, Gracenote partner on programmatic CTV integration
Index Exchange has become the first supply-side platform to integrate Gracenote’s contextual intelligence tools directly into its workflow, the companies announced Tuesday.
Traditional TV dominates streaming’s share of TV time in August
Broadcast television saw its largest increase in share of time spent with television during Nielsen's measurement period for August.
THE GAUGE
YouTube adjusts NFL game viewer count, raising questions about accuracy
The Google-owned streaming service said it under-counted the viewership of its NFL game in Brazil.
Viewpoint: When did Nielsen become an extension of YouTube’s publicity department?
In light of Nielsen and YouTube’s recent missteps, it will be interesting to see whether the industry accepts the report as gospel or start to question it.
Nielsen: Hispanic audiences drive digital creation, soccer fandom
Hispanic audiences are shaping U.S. media trends, even as Spanish-language consumers feel they are under-represented.
Weather prevents NBC Sports from making NFL ratings history
A weather delay prevented NBC Sports from attracting the largest audience for an NFL Kickoff event in domestic TV history.
RATINGS
YouTube grabs 17 million viewers to NFL Brazil game
Before the game was played, questions were raised about how Nielsen and YouTube would collect and report viewership figures.