Nielsen
Nielsen Media Research (Nielsen) is a data analytics firm that measures media audiences across television, radio, streaming services and similar products. In addition to its flagship measurement products, Nielsen owns Gracenote, which offers metadata and content recognition solutions across audio and video services.
Traditional TV dominates streaming’s share of TV time in August
Broadcast television saw its largest increase in share of time spent with television during Nielsen's measurement period for August.
THE GAUGE
YouTube adjusts NFL game viewer count, raising questions about accuracy
The Google-owned streaming service said it under-counted the viewership of its NFL game in Brazil.
Viewpoint: When did Nielsen become an extension of YouTube’s publicity department?
In light of Nielsen and YouTube’s recent missteps, it will be interesting to see whether the industry accepts the report as gospel or start to question it.
Nielsen: Hispanic audiences drive digital creation, soccer fandom
Hispanic audiences are shaping U.S. media trends, even as Spanish-language consumers feel they are under-represented.
Weather prevents NBC Sports from making NFL ratings history
A weather delay prevented NBC Sports from attracting the largest audience for an NFL Kickoff event in domestic TV history.
RATINGS
YouTube grabs 17 million viewers to NFL Brazil game
Before the game was played, questions were raised about how Nielsen and YouTube would collect and report viewership figures.
Gracenote launches Video MCP Server to improve search and discovery
The product will hook into connected TV platforms and streaming apps first, and allow users to search across TV shows, films and live events based on various criteria.
NFL says Nielsen measurement tools inadequate, but improving
The NFL has experimented with alternative measurement solutions that compete with Nielsen.
Gracenote: FAST channels grow 14 percent during Q2 2025
Gracenote says the number of FAST channels available to streamers rose 14 percent during the second quarter of the year.
YouTube gives streaming a lift over traditional TV in Nielsen report
Streaming continued to chip away at broadcast and cable television's share of time spent with TV in July, with the sector accounting for nearly 50 percent of all viewership that month.
THE GAUGE
Netflix grows in Nielsen’s “Media Distributor Gauge” for June
Netflix emerged as one of the big winners among domestic media distributors in June, according to Nielsen's latest monthly report.
Gracenote taps Ryan Moore to serve as Chief Business Officer
Moore will oversee all elements of Gracenote's global sales, marketing efforts and customer and partner experiences.