Peacock subs stream 23.5 billion minutes of Summer Olympics coverage
The amount of total minutes streamed was 40 percent higher than all previous Summer and Winter Olympic Games available on Peacock.
Peacock is a streaming television services operated by Comcast subsidiary NBC Universal. It offers three subscriptions: A free, advertisement-supported tier with limited programming; a premium, advertisement-supported tier with an expanded library of movies and shows for $6 a month; and an ultra-premium, commercial-free tier for $12 a month.
The amount of total minutes streamed was 40 percent higher than all previous Summer and Winter Olympic Games available on Peacock.
More people watched Team USA score gold than the highest-rated NBA Finals game this season.
Prime Video users in four European countries can now purchase Sky Showtime directly from Amazon.
Around 4.5 million viewers streamed Sunday events on Peacock, Comcast said in a statement.
The network and Peacock posted a total audience delivery of 31.7 million viewers.
Workplace productivity is down as employees adjust their schedules to watch key Olympic competitions daily, one NBC executive said.
More people are watching the Summer Olympic Games in West Palm Beach than any other market, according to Nielsen data.
The network’s five-day Olympics ratings have increased 79 percent when compared to the 2020 Tokyo Olympics.
NBC said more than 4.5 million people tuned in to watch some or all of the Olympics via Peacock and other digital platforms on Monday.
More than $500 million has been generated from new sponsors who have committed advertising spend against the Summer Olympic and Paralympic Games.