Peacock
Peacock is a streaming television services operated by Comcast subsidiary NBC Universal. It offers three subscriptions: A free, advertisement-supported tier with limited programming; a premium, advertisement-supported tier with an expanded library of movies and shows for $11 a month; and an ultra-premium, commercial-free tier for $17 a month.
Peacock to launch AI-driven vertical video, gaming features
Comcast is adding new artificial intelligence and mobile-focused features to Peacock to deepen engagement with entertainment and sports fans.
Looper survey: Streamers set to dominate sports media rights
Amazon’s Prime Video ranked as the platform most likely to lead sports streaming, followed by YouTube and Netflix.
FIRST ON THE DESK
Comcast co-CEO says Peacock focused on U.S., not global, growth
Comcast co-CEO Mike Cavanagh said Peacock’s strategy centers on U.S. growth, with limited ambitions for global expansion despite rivals’ international scale.
Comcast says 4K feed of Super Bowl matched latency of broadcast
Comcast says its RealTime4K feed of Super Bowl LX was on par with broadcast TV latency during the event, based on internal tests.
NBA sees higher TV ratings from NBC, ESPN under new rights package
NBA games are averaging 1.8 million viewers across the NBA's three TV partners, up 16 percent from last season.
RATINGS
Super Bowl LX grabs 125 million viewers, doesn’t break TV records
Super Bowl LX attracted more than 130 million viewers, but failed to set overall viewership records for NBC and Peacock.
RATINGS
Broadcast outperforms streaming in latency during Super Bowl LX
The measurement firm analyzed latency using real-time spotters at Super Bowl LX and compared it to on-screen performance across services.
FIRST ON THE DESK
Comcast touts Peacock gains, though streamer still not profitable
Peacock grew to 44 million subscribers in 2025, driven by live sports including NFL coverage and the return of NBA games.
NBC: Super Bowl LX, Winter Olympic Games will stream in 4K
Comcast's NBC Universal says it will offer its presentation of Super Bowl LX and the 2026 Winter Olympic Games in ultra high-definition.
NBC previews AI-driven advertising formats ahead of CES
NBC Universal unveiled new AI-powered ad tech and data products designed to link premium video advertising to measurable business outcomes.
Ampere: Holidays shoppers flock to streaming deals, but churn remains a problem
Ampere found most holiday-acquired subscribers cancel a service quickly, with few retaining customers long-term.
DATA
Fubo, NBC Universal start blame game over dropped channels
Disney-owned Fubo and Comcast's NBC Universal are trading blame for a carriage dispute that has deprived 1.6 million subscribers of national and local channels.