Paris Olympics boosted time spent with broadcast TV in August
Traditional linear channels accounted for more than 48 percent of total time spent on TV, according to Nielsen’s latest “The Gauge” report.
Peacock
Peacock is a streaming television services operated by Comcast subsidiary NBC Universal. It offers three subscriptions: A free, advertisement-supported tier with limited programming; a premium, advertisement-supported tier with an expanded library of movies and shows for $6 a month; and an ultra-premium, commercial-free tier for $12 a month.
NBC coverage of Paralympics draws 15.4 million to broadcast, cable networks
Peacock, which offered all Paralympic events live, logged a total audience delivery of 1.2 million viewers.
New features drive Olympic engagement on Comcast’s X1 platform
Comcast said 87 percent of Xfinity TV subscribers with X1 set-top boxes watched Olympic events on NBC, cable networks and Peacock.
NBC gets 33 million viewers for Ravens-Chiefs game
Most football fans chose to watch the game on NBC rather than Peacock, according to ratings data reviewed by The Desk.
Sports fans open to streaming, but still favor broadcast TV
Sports fans say broadcast TV networks typically do a better job producing and distributing sports coverage, though they’re increasingly excited about the prospect of streaming video platforms.
NBA seeks dismissal of WBD’s lawsuit over telecast rights
The professional basketball league says WBD’s offer was not substantially the same as one made by Amazon for games on Prime Video.
Toyota to reprise role as presenting sponsor of Paralympic Games on NBC
NBC Universal says it has seen a 60 percent increase in ad buying against the 2024 Summer Paralympic Games compared to the competition held three years ago in Tokyo.
Peacock grabs 2.8 million subscribers during first week of Olympics
Peacock managed to grab around 3 million new subscribers during the first week of the 2024 Summer Olympic Games, according to Antenna.
Olympics help increase total TV time in July, Nielsen says
Streaming accounted for more than 40 percent of all TV consumption for the first time since Nielsen began tracking that data.
Broadcast TV outperformed streaming during 2024 Summer Olympic Games
While Peacock was seen as the big innovator of the 2024 Summer Games, ratings data showed most Americans preferred watching on free broadcast TV over streaming platforms.