Olympics help increase total TV time in July, Nielsen says
Streaming accounted for more than 40 percent of all TV consumption for the first time since Nielsen began tracking that data.
Peacock is a streaming television services operated by Comcast subsidiary NBC Universal. It offers three subscriptions: A free, advertisement-supported tier with limited programming; a premium, advertisement-supported tier with an expanded library of movies and shows for $6 a month; and an ultra-premium, commercial-free tier for $12 a month.
Streaming accounted for more than 40 percent of all TV consumption for the first time since Nielsen began tracking that data.
While Peacock was seen as the big innovator of the 2024 Summer Games, ratings data showed most Americans preferred watching on free broadcast TV over streaming platforms.
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NBC Universal drew an average daily audience of 30.6 million viewers during the 2024 Summer Olympic Games in Paris.
The amount of total minutes streamed was 40 percent higher than all previous Summer and Winter Olympic Games available on Peacock.
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Around 4.5 million viewers streamed Sunday events on Peacock, Comcast said in a statement.
The network and Peacock posted a total audience delivery of 31.7 million viewers.