Key Points:
- Peacock Premium Plus launches on Prime Video Channels on August 28 at $17 per month or $170 per year.
- Comcast and Amazon renewed deals covering Fire TV, Universal Pictures rentals and Prime Video on Xfinity X1.
- The agreements expand NBC Universal content distribution while boosting Amazon’s subscription and device ecosystem.
Amazon’s streaming video marketplace Prime Video Channels will begin offering subscriptions to Comcast’s streaming service Peacock, the companies announced on Thursday.
The pact is part of a renewed, streaming-focused agreement that also allows Comcast’s X1 and Xumo boxes to continue offering access to Prime Video, while Amazon’s Fire TV users will be able to continue using the Peacock app.
Starting today, Prime Video users who prefer to purchase third-party subscriptions through that platform can add Peacock Premium Plus for $17 per month or $170 per year. The subscription allows streamers to watch Peacock’s on-demand content without ads, and includes access to live news and sports from NBC Universal.
“This multi-faceted set of agreements is a testament to our close collaboration with Amazon, delivering significant value across our businesses and expanding exposure of our world-class content,” said Mike Cavanagh, the President of Comcast Corporation. “Millions of Amazon customers can continue to enjoy NBC Universal’s popular shows, films, and live events on Peacock via Fire TV or through Prime Video Subscriptions, or buying or renting on Prime Video, while also accessing Amazon’s premier entertainment on Xfinity X1 — ensuring they can watch what they love, wherever and however they choose.”
Mike Hopkins, head of Prime Video and Amazon MGM Studios, called the new deals a win for customers.
“At Amazon, we are always working to make customers’ lives better every day and these new agreements with Comcast NBCU are fantastic for millions of customers, who are looking for the fastest and easiest way to find all their entertainment and sports in one place,” Hopkins said on Thursday. “Adding Peacock to our growing list of subscriptions – while renewing our long-standing agreements for Fire TV, Universal Pictures Home Entertainment, and Xfinity X1 – deepens an incredible working relationship with Comcast NBC Universal, and we look forward to a future of mutual distribution that benefits our shared customers.”
Amazon has been a proven driver of third-party subscriptions, with data from measurement firm Antenna showing Prime Video Channels accounted for 58 percent of new subscription sales during the second quarter of last year.
Comcast continues to be in a growth phase for Peacock, yet the streaming service has struggled to attract customers in recent months. During the company’s second quarter earnings report in July, Comcast revealed Peacock had 41 million paying customers, unchanged from the prior financial quarter.
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