Comcast exec sees few people taking Peacock’s ad-free subscription
Comcast believes most people will pay for Peacock’s premium tier or receive it through a partner for free.
Peacock is a streaming television services operated by Comcast subsidiary NBC Universal. It offers three subscriptions: A free, advertisement-supported tier with limited programming; a premium, advertisement-supported tier with an expanded library of movies and shows for $5 a month; and an ultra-premium, commercial-free tier for $10 a month.
Comcast believes most people will pay for Peacock’s premium tier or receive it through a partner for free.
NBC marketing executives confirmed some original shows like “Brave New World” will only be available to paying subscribers.
A CNBC report on Thursday confirmed what The Desk reported last month: Peacock will likely miss the two biggest streaming platforms.
Comcast is moving forward with its July 15 launch of Peacock, even if there’s no agreement in place to reach 70 percent of the streaming TV hardware market.
Jason Kilar’s plan for the streaming service didn’t initially include cable customers, and he’s personally gotten involved in other negotiations.
Users of Google’s Android operating system will get free access to the premium version of Comcast’s Peacock for three months, executive said on Friday.
Like AT&T’s HBO Max, Comcast’s Peacock could miss two of the biggest platforms when the service is ready to launch on July 15.
On Monday, a CNBC reporter said NBCUniversal dropped a small hint about how it views the future profitability of its forthcoming streaming service Peacock.
Comcast offered new details about its NBC-branded Peacock streaming service that is expected to land on smart TVs and set-top boxes in April.
NBC’s new streaming service may be free for most TV viewers who agree to sit through a few ads every hour, according to a reliable report.