Prime Video (Amazon)
Prime Video (or “Amazon Prime Video”) is a subscription-based streaming video service and online video rental marketplace owned and operated by Amazon. The service includes Amazon original TV shows and movies, licensed content and access to a handful of partner streaming services like Max, Discovery Plus, Paramount Plus, AMC Plus, MHz Choice and Britbox.
Prime Video shares common ownership with the free, ad-supported streaming television service Freevee.
Justice Department probes NFL deals with streaming services
The DOJ has opened an antitrust investigation into the NFL’s media rights deals with broadcasters and streaming platforms.
Roku’s streamer Howdy lands on Prime Video Channels
Roku has inked a distribution agreement with Amazon to offer its Howdy streaming service through Prime Video Channels, the companies announced on Tuesday.
Hub: Streamers struggle to point out unique offerings of apps
A new consumer survey from Hub Entertainment Research finds that most streamers are unable to explain clearly to others what separates one service from another.
DATA
Looper survey: Streamers set to dominate sports media rights
Amazon’s Prime Video ranked as the platform most likely to lead sports streaming, followed by YouTube and Netflix.
FIRST ON THE DESK
Report: NBA considers streaming hub for local games
The NBA is exploring a centralized streaming package for locally televised games, holding talks with YouTube TV, Prime Video, ESPN and DAZN.
NBA sees higher TV ratings from NBC, ESPN under new rights package
NBA games are averaging 1.8 million viewers across the NBA's three TV partners, up 16 percent from last season.
RATINGS
Reelgood: Disney, Amazon added more streaming content in 2025
Disney and Amazon produced the most streaming TV shows and films in 2025, according to new data from Reelgood.
DATA
Nielsen: NFL games boost Netflix, Prime Video viewing on Christmas Day
Live sports and holiday movie programming drove record-breaking viewership to television during the December measurement month.
Nielsen: Streaming chips away at broadcast lead during Christmas month
Streaming platforms continued to chip away at broadcast and cable television's lead in terms of time spent with TV platforms during December.
THE GAUGE
Netflix: Christmas Day NFL game is most-streamed in U.S.
The match-up averaged 27.5 million viewers and peaked at 30 million, according to Nielsen data cited by Netflix.
RATINGS
Ampere: Holidays shoppers flock to streaming deals, but churn remains a problem
Ampere found most holiday-acquired subscribers cancel a service quickly, with few retaining customers long-term.
DATA
Prime Video sets Thursday Night Football record with Lions-Cowboys game
Amazon set a viewership record for its Thursday Night Football telecast between the Detroit Lions and the Dallas Cowboys, which drew nearly 20 million sports fans.