Prime Video (Amazon)
Prime Video (or “Amazon Prime Video”) is a subscription-based streaming video service and online video rental marketplace owned and operated by Amazon. The service includes Amazon original TV shows and movies, licensed content and access to a handful of partner streaming services like Max, Discovery Plus, Paramount Plus, AMC Plus, MHz Choice and Britbox.
Prime Video shares common ownership with the free, ad-supported streaming television service Freevee.
Hub: Price overtakes content as top driver of streaming value among consumers
As streaming prices rise, consumers are becoming more choosy about which apps they want to pay for — and free streaming services are benefiting the most.
DATA
Amazon pact with NBA lifts global viewership of basketball games
Amazon's telecast of regular season NBA games through Prime Video is lifting global interest in the sport, according to fresh data released this week.
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Prime Video grows to 600 global partners, executives say at conference
Prime Video continues to position itself as an “entertainment hub,” combining its core subscription with add-on channels, rentals and bundled services to address slowing streaming growth.
House hearing explores sports broadcast deals in streaming era
The hearing highlighted partisan divides, with Republicans criticizing streaming exclusivity and Democrats focusing on media consolidation and rising consumer costs.
Omdia: Big Tech companies to dominate connected TV advertising market by 2030
CTV ad revenue revenue is on pace to nearly double over the next five years, with three tech companies expected to control half of the market by the end of the decade.
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Parks: Roku, Samsung are dominate connected TV platforms in U.S. homes
Control of the operating system remains a primary battleground for ad revenue, as hardware giants use their reach to scale proprietary FAST services.
FUTURE OF VIDEO
Ampere: Streaming movies have fewer ads than episodic TV series
TV shows have a higher ad load per minute of content viewed compared to moves across popular streaming apps and services, according to Ampere Analysis.
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Justice Department probes NFL deals with streaming services
The DOJ has opened an antitrust investigation into the NFL’s media rights deals with broadcasters and streaming platforms.
Roku’s streamer Howdy lands on Prime Video Channels
Roku has inked a distribution agreement with Amazon to offer its Howdy streaming service through Prime Video Channels, the companies announced on Tuesday.
Hub: Streamers struggle to point out unique offerings of apps
A new consumer survey from Hub Entertainment Research finds that most streamers are unable to explain clearly to others what separates one service from another.
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Looper survey: Streamers set to dominate sports media rights
Amazon’s Prime Video ranked as the platform most likely to lead sports streaming, followed by YouTube and Netflix.
FIRST ON THE DESK
Report: NBA considers streaming hub for local games
The NBA is exploring a centralized streaming package for locally televised games, holding talks with YouTube TV, Prime Video, ESPN and DAZN.