Scott Barton joins Charter as Group VP, Digital Marketplace
Scott Barton has joined Charter Communications to lead the company’s digital marketplace efforts, The Desk has learned.
Scott Barton has joined Charter Communications to lead the company’s digital marketplace efforts, The Desk has learned.
The company plans to educate customers on the streaming video services they receive as part of their pay TV packages.
Charter has opened up 35,000 Spectrum WiFi hotspot points throughout the greater Los Angeles area, allowing anyone to connect to the Internet for free.
Subscribers of Spectrum TV Select will get access to the streaming video service at no extra cost.
Ritchie will oversee the teams advancing Spectrum’s various video strategies, including experience, hardware and software architecture, engineering and product.
Charter continued to log declines in its Spectrum TV and Spectrum Internet businesses, though revenue was boosted by Spectrum Mobile.
Streaming cable-like services ranked slightly higher in customer satisfaction compared to traditional cable and satellite products, according to J.D. Power
As part of its “Life Unlimited” campaign, Charter is including taxes and fees and dropping contracts across some of its residential services.
Customers of Spectrum TV will get complementary access to the ad-supported tiers of Max and Discovery Plus, the companies announced.
The agreement, not unlike other Charter deals over the past year, includes streaming access to AMC Plus.
For years, carriage disputes have centered around fees paid by cable and satellite companies to programmers. Now, distributors are redrawing the battle lines.
The deal allows Spectrum Business customers to access the NFL Sunday Ticket, Peacock Sports Pass and Thursday Night Football games.