Paramount Global’s telecast of Super Bowl LVIII (58) grabbed more than 123.4 million viewers across broadcast, cable, satellite and streaming platforms, according to preliminary data released on Monday.
The data, unveiled by Nielsen Media Research and Adobe Analytics, measured viewership across CBS, Nickelodeon, Univision, Paramount Plus, NFL Plus, Vix and the CBS Sports app. The 123.4 million figure reported on Monday makes Super Bowl LVIII the most-watched single television event in American history.
The record was previously held by Super Bowl LVII, which saw more than 115 million viewers tune in to watch the Kansas City Chiefs defeat the Philadelphia Eagles in Glendale, Arizona.
Super Bowl LVIII saw the Kansas City Chiefs successfully defend their title against the San Francisco 49ers during the inaugural championship game in Las Vegas, Nevada. It was the second Super Bowl to go to overtime, with Kansas City topping San Francisco 25-22.
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Nickelodeon aired a kid-friendly version of Super Bowl LVIII hosted by cartoon characters and kid celebrities, among other notables. A Spanish-language simulcast aired on Univision and its Vix streaming service.
An upconverted, ultra-high definition (UHD/4K) video feed of Super Bowl LVIII was offered to some cable, satellite and streaming pay television subscribers, including customers of DirecTV, Fubo and YouTube TV. A high definition stream with high dynamic range (HDR) video was offered to subscribers of Paramount Plus with Showtime, marking one of the first times a National Football League (NFL) game was broadcast in enhanced high definition.
