Broadcast and cable television channels and platforms captured the majority of time spent with television in American households in October, according to the latest “The Gauge” report from Nielsen.
The report shows total time spent with broadcast and cable TV was 50.3 percent, or nearly 10 points more than all streaming platforms combined, including Netflix, Prime Video and Disney Plus.
Nielsen said sports continued to play a big role in broadcasting and cable’s dominance across platforms, with MLB’s World Series, the start of NBA and NHL season and the continuation of the NFL’s season all contributing to traditional TV’s lead.
Nielsen’s cable segment, which earned 26.3 percent of all time spent with TV, includes streaming cable equivalents like YouTube TV, Fubo, Sling TV and DirecTV Stream.
Among streaming platforms, YouTube continued to dominate with 10.6 percent of total time spent with TV, followed by Netflix at 7.5 percent and Prime Video at 3.5 percent.
