Technology firm Bango is accelerating its strategy to help effectuate more “super bundles” of subscriptions by opening up its Digital Vending Machine platform to all business types, the company announced on Tuesday.

For years, the Digital Vending Machine has helped telecommunications providers like Verizon and Optus develop and launch their subscription marketplaces that consist of streaming services and similar products, which have helped increase customer satisfaction and lower churn by offering unique bundles that are available exclusively within their own ecosystems.

Now, Bango is affording that opportunity to other businesses that want to launch their own third-party subscription platforms.

The new product, called Digital Vending Machine CX, allows companies to build their own white-label subscription management and sales platforms by using pre-built, responsive templates for desktop and mobile websites and apps.

Those tools instantly connect businesses with streaming partners available through the Digital Vending Machine, including Netflix, Disney Plus, NordPass, YouTube Premium, Prime Video and others. It also gives companies various data and analytics reports that show the performance of each subscription or bundle, tracking trends, activations and cancellation.

Crucially, it gives companies the ability to negotiate their own bundle offerings, similar to what Verizon and Optus have enjoyed in the pat. Verizon, for instance, offers a bundle that pairs Netflix and Warner Bros Discovery’s streaming service Max together at a discount price relative to the retail cost of each service — something made possible by Bango’s Digital Vending Machine.

“For a growing number of subscribers, subscriptions are no longer experienced as a series of one-by-one direct purchases,” Paul Larbey, the CEO of Bango, said in a statement. “Subscribers now want to combine services, create bespoke deals, renew on their own terms, and pay through a single, consolidated, transparent bill. This enhanced DVM enables many more businesses to provide this all-in-one experience, giving subscribers the flexibility and control they demand.”

Telecoms were a natural starting point for Bango to promote their Digital Vending Machine offering, because those companies typically bill customers on a recurring basis, as do streaming services and other products found within the Bango platform.

But Bango has long affirmed that telecoms were not the only industry positioned to take advantage of the subscription sales, activation and management tools made possible by the Digital Vending Machine.

“Subscription potentials are numerous, and that is especially true with things that customers buy on a recurring basis,” Giles Tongue, the Vice President of Marketing at Bango, told The Desk in an interview last year. He suggested Bango may one day lean into other membership-based offerings, such as allowing electric companies to offer subscriptions to smart doorbells.

“Bundling a home security system with an electric bill is just one way for customers to pay for two services through one bill that they’re already paying for separately,” Tongue noted. “Why not join them together? It works in other areas too. Insurance. Credit cards. I use a particular credit card when I travel overseas. Why not add travel insurance as a benefit to that credit card?”

Building out a subscription sales and management platform is not easy — some companies have tried and failed to do it in the past, based in large part on the complexity involved in negotiating business deals with third parties and then integrating those services into a proprietary platform.

Bango has done a lot of the heavy lifting with its Digital Vending Machine — the product already handles the sales and activation part with its dozens of subscription partners, and only needs to be plugged into a company’s website and apps, which can be done in a matter of days or weeks, rather than the months or years it might have taken in the past.

““As telcos, retailers and banks start to offer these sophisticated subscription bundles, the DVM removes the roadblocks,” Larbey noted on Tuesday. “By eliminating complex set-up and protracted launch schedules through more powerful technology, we’ve streamlined the entire process from end-to-end, while providing access to an ecosystem of over 100 subscription providers. The new configurable DVM CX is the final piece of this puzzle, opening up all-in-one Super Bundling to the market at large.”