Fox Corporation has entered into a strategic collaboration with Amazon Web Services (AWS), naming AWS as its preferred artificial intelligence cloud provider as the company accelerates its push into next-generation streaming and media workflows.
The agreement centers on expanding Fox’s use of AWS infrastructure and AI tools to support its forthcoming direct-to-consumer platform, Fox One. The service will integrate AWS Elemental MediaLive, MediaPackage and MediaTailor with machine learning capabilities such as AWS Elemental Inference, enabling scalable live and on-demand streaming alongside AI-driven features like automated highlight generation, content enrichment and personalized recommendations.
The companies said the partnership is designed to improve how content is created, managed and delivered across Fox’s news, sports and entertainment portfolio, while helping viewers discover relevant programming in real time.
“Partnering with AWS as our preferred AI Cloud provider allows us to accelerate innovation across every part of our business,” said Jeff Dow, Executive Vice President of Platform and Media Technology at Fox Corporation. “From enhancing how we deliver content on Fox One to streamlining our media supply chain, AWS provides the scale, reliability and cutting-edge AI capabilities we need to continue redefining the future of media.”
AWS executives framed the deal as an extension of a broader shift within the media industry toward cloud-based infrastructure and generative AI tools. “By combining Fox’s coveted content and reach with AWS’s cloud and generative AI capabilities, we’re enabling new ways to create, deliver and monetize content at scale,” said Samira Panah Bakhtiar, General Manager of Media and Entertainment, Games and Sports at AWS.
The collaboration builds on an existing relationship between Fox and AWS that dates back several years. During the 2022 FIFA World Cup Qatar, Fox deployed AWS-powered tools to launch its “Catch Up With Highlights” feature, using Amazon’s Media Replay Engine to automatically generate and publish 731 recap videos across 61 matches. The company has since expanded similar capabilities to other live events.
Fox also upgraded its streaming infrastructure in 2023 to support 4K resolution with high dynamic range color and sub-second latency, aligning its technical capabilities more closely with leading streaming platforms. That same year, the company highlighted its broader AI and data strategy at AWS Summit New York, leveraging services such as Amazon SageMaker, Amazon Personalize and Amazon Bedrock to support more than 300 million monthly active users.
More recently, Fox has deployed AWS Elemental Inference to reformat traditional 16:9 sports broadcasts into vertical video formats for social media platforms, enabling near real-time distribution of live content at scale.
